I know some of you have done a spectacular job of setting up your Facebook page but then get stuck for what to post. The primary objective for your Facebook page is to get engagement with your fans. There are many reasons why this is important.
- It’s social media so having a two-way conversation is a big deal. Getting an ongoing opportunity to talk with your market is crucial.
- Each time someone engages on your page either by “LIKE”ing your page, comment, post etc Facebook will send a feed out to their friends indicating their LIKING of your content.
- When you talk with one person, all your fans see the content so you are speaking with many instead of just one person on the phone. [Read more…]