Aweber & GetResponse SlideUp Optin Form for Listbuilding

ListBuilding-Ideas-Girl

The Aweber and GetResponse SlideUp plugin allows you to create a footer bar with either an Aweber or GetResponse optin form in it. It will “slide up” from the bottom and stay there, prompting users to sign up and improve your listbuilding efforts.

 

Because the controls are essentially the same, with Aweber’s having just a couple more options, we’ll just demonstrate the Aweber SlideUp here. The GetResponse SlideUp works the same way.

 

Step 1: Install the Plugin

Go to your Plugins tab and do a search for “slideup.” Install either the Aweber or GetResponse plugin, depending on which service you use.


Activate the plugin once it’s installed.


Step 2: Access the Plugin Settings

Scroll down on the left to the Settings tab. Click the drop down arrow and go to the plugin’s settings.


Step 3: Insert Hidden HTML Code

Copy and paste your Aweber or GetResponse form code into a text editor file. Make sure you don’t use Microsoft Word or any word processing program, but a text editor program that doesn’t add formatting.

Look for the code with the input type “hidden.” It should be right below the <form> code and above the rest of the code. This is the code that the SlideUp program needs to generate their own opt in box.

Copy this code to your clipboard.

 


 

Then paste the code in the plugin settings’ “Hidden Aweber Form Fields” box.

 


Step 4: Additional Options

The plugin gives you a few more options to customize the look and feel of the SlideUp.


Here’s what each of these forms do

Heading Tag Line: Puts a line of text directly above the email optin box.

Tracking Image URL: If you have a tracking pixel to track your optin rates, put it in this box.

Header Image URL: This places an image to the left hand side of your slideup. It’s a good place for a logo of some sort. Make sure it’s not more than 35 pixels high.

Step 5: Save and Preview

Save your settings and reload your blog. You’ll see a footer optin bar slide up along the bottom.

It’ll look something like this:


That’s how to download the Aweber or GetResponse SlideUp, setup the code and configure its additional settings.

Create an Add to Cart Button in Paypal

PayPal’s shopping cart makes it easy for website owners to process payments for multiple products.

Other shopping carts like 1ShoppingCart, ZenCart and so on require a different payment processor on the back-end, usually with a merchant account tied to a gateway like Authorize.net. That makes the setup process cumbersome and time consuming, sometimes taking months if you don’t already have a merchant account and gateway setup.

PayPal on the other hand, integrates the shopping cart software automatically with its payment processing, so all you need to do is create the buy buttons for your products and you’re up and running.

With PayPal’s shopping cart system, users can add multiple products to their shopping cart and see their products, taxes, shipping and totals before checking out. They can add as many products as they want and just go through the payment process once, making it easy to sell multiple products at once.

Here’s how to add an Add to Cart button to your website.

Step 1: Click on Merchant Services

Access your billing tools by going to Merchant Services.


 

Step 2: Click on Add to Cart Button

Along the top of the merchant services page is a row of 4 buttons. Click on the Add to Cart Button logo to start the button creation process.


 

Step 3: Select Item Name and Price

Give your item a descriptive name. This is the label for the product that your users will see on their shopping cart before they checkout.

The item number is strictly for internal purposes. It makes shipping and handling a lot easier if you’re processing many orders. It’s a lot easier to tell an employee to ship “Item #174” than to ship “A pair of size 8 black Nike sneakers with white laces.”

The item number will be reported to you every time the item is sold. If you run a virtual business or your sales volume isn’t high enough that fulfillment is an issue yet, then you can safely just leave this field blank.

Finally, fill in the price of the item.


 

Step 4: Customize Your Button

PayPal offers many options for how your button can be customized.

First of all, you can customize your button with a drop-down price menu. Use this option if you have items with multiple price options. If you do use this drop-down menu, leave the Price field in Step 3 blank.

You can also add a drop-down menu for different product choices. For example, if you have an item in multiple colors, you can add a drop down menu with their color choices.

You can also add any miscellaneous pieces of text you want above the button.

Finally, you can use your own image if you want to instead of using PayPal’s default add to cart button.


 

Step 5: Specify Shipping and Taxes

Specify the shipping rates and tax rates for this item.

 

Step 6: Apply Advanced Options (Optional)

PayPal offers many advanced options that you can use to customize how your button and shopping cart interacts with your customers.

Click on “Step 3: Customize Advanced Features” to change some of these advanced options.

Among these options include:

  • The ability for users to send you a special note about their order.
  • The ability to specify where users go after completing the checkout process.
  • The ability to use PayPal to pass variables to custom tracking software.

The ability to have PayPal track your inventory.


 

Step 7: Click Create Button and Upload Code

Once you’ve finished with all the options, click Create Button to get the HTML code for the button.


Copy and upload the code generated by PayPal to your website.


 

Repeat this process with each product that you’re selling.

Users will then be able to add products to their cart and choose to either keep shopping or checkout. They can add as many items to their cart as they want and go through the checkout process once they’re ready to pay.

Congratulations! You’ve setup your PayPal add to cart button and are now able to use PayPal to accept payments for one or more product at once.

Top 10 Things to Share on Twitter

One of the toughest things about running a great Twitter feed is consistently coming up with things to post. Unlike blogging or social media, on Twitter you might want to come up with something new several times a day. It’s not unusual for Twitter users to post as many as 10 to 20 times a day or more.

Fortunately, there’s a wide variety of things you can post on Twitter. Even Fortune 500 CEOs post everything from useful content to whimsical musings to moderately funny jokes.

Here are ten ideas you can use to come up with things to share on Twitter.

#1 – Recommend a Resource

 

Is there a particular article, book, workshop, DVD, YouTube video, magazine or other resource that you’d recommend? Post a link to that resource, along with a description of what you liked about it.


#2 – Post Valuable Content

 

Posting valuable original content should be the cornerstone of your Twitter feed. You can post all kinds of other content, but at the very basic level your Twitter feed should be all about enhancing your followers’ lives. Here’s an example from the Wall Street Journal.


#3 – Write a Review

 

If you read a book, attended a workshop or purchased a product, write a review of it on Twitter. You can write a very brief review on Twitter, or you can post a much longer review on your website and simply link to it from Twitter.

It shows your readers you’re in tune with the latest information, can think critically and are willing to share what you’ve learned.


#4 – Make an Announcement

 

Are you launching a new product? Starting a new initiative? Beginning a forum? If there’s something new coming up, announce it to your list.

You can also use announcements to build excitement. Instead of just announcing something all at once, use teasers to lead up to the actual announcement event. Drop hints about new things coming up to get people excited, without actually revealing what it is until the time comes.


#5 – Trivia

 

Asking trivia is a quick and easy way to increase engagement. This works particularly well for people who are rabidly passionate about a subject.

Use varying degrees of trivia to keep different kinds of people engaged. Easy questions can help newcomers feel a sense of pride for getting it right, while extremely tough questions will challenge hardcore fans.

Getting people involved always builds excitement for the big day.


#6 – Retweet

 

Find a valuable piece of content on someone else’s feed and retweet it on your feed. This has the added benefit of building trust and reciprocity with the person whom you retweeted.

You can use retweets to supplement what you don’t naturally produce in your Twitter stream. For example, if you have great text content but lack video content, you can instead make it a habit to retweet high quality video content tweets.


#7 – Post Something Shocking, Controversial or Unexpected

 

News about shocking events, controversial opinions or unexpected announcements always gets a lot of traction.

Look for unusual things and see how you can put your own spin on it. Alternatively, look for commonly held beliefs that you disagree with and make your disagreement public.


#8 – Ask a Question

 

Ask an insightful question. Your followers will often vie to be the first to answer the question. If your question is thought provoking, people will often go out of their way to write great answers.

This can help spark very interesting discussions about your question, your products, your brand or your hashtags.


#9 – Say Hello (Every Day)

 

It may be contrary to what a lot of people say, but if you’re an active Twitter user, get in the habit of saying “hello” or “good morning” each day when you log in.

This tells Twitter users who interact with you regularly that you’re open to interaction. People love interacting with other users who’re actually there interacting with them. By saying “hello” at the beginning of every day, you let people know you’re in front of your computer and open to messages and tweets. Add a little something extra to make people think or bring a smile to their day.

Note: Don’t use this tactic unless you tweet at least 10 times a day. Otherwise when someone views your stream, all they will see is a series of “Hello.”


#10 – Post Something Funny

 

Post something off the cuff or humorous. Don’t post humorous content too often if you run a business Twitter feed. However, posting something funny every once in a while can be a great way to keep your stream lively.

Sometimes the best way to post something funny is to just post something off the cuff. If you have a smartphone, post the funny idea you have right away rather than waiting. And note, this is NOT really a tweet from Barack Obama, but is quite funny.


These ten ideas, along with any variations you come up with, will help you keep your Twitter stream flowing with all kinds of different tweets. Develop your own style, blend it with your brand and post consistently to build a strong following.

What have you found is a strong strategy for how you share on Twitter? Please share in the comments.

How to Add Your Place to Facebook

WVA-FacebookHave a local business that isn’t added to Facebook yet? Getting your place listed is actually quite easy.

Before you start, you’ll need a smartphone. At the moment, you can’t create a place just online.

Here’s how to get your place listed in Facebook.

Step 1: Physically Locate Yourself Near Your Business

To add your business, you’ll need to be close to it, preferably in your store or next to it.

Take out your phone and access the Facebook application.

Step 2: Click “Places”

Click on “Places,” located in the center of the Facebook springboard.


Step 3: Click “Check In”

Click “Check In” in the upper right hand corner.


 

Step 4: Click “Find or Add a Place”

When you click “Check In,” Facebook will display a list of all nearby places. Instead of clicking on one of these locations, search for the name of your business.


 

When Facebook doesn’t find it, you’ll be prompted to add your business.


Click on “Add [your business name].”

 

Step 5: Add Your Business

Enter your business name and an optional description. Click “Add” in the upper right when fininshed.


 

Click on “Add” when prompted.


 

When your place is added successfully, you’ll see this screen:


 

Congratulations! You’ve just added your local business to Facebook Places.

How to Use Hootsuite: Reading Updates, Posting & Scheduling Updates and More

Hootsuite is essentially an improved way of viewing and posting to your social networks, all in one place.

Using Hootsuite, you can schedule messages to be posted at different intervals. That means that you don’t have to spend time every day posting messages if you want to post messages every day. Just set it up once and Hootsuite will do the rest of the work for you.

You can also monitor all your social media activity from one place. All your feeds, customer feedback, responses from your posts and so on can be monitored in one place.

Here’s how to use Hootsuite.

Step 1: Select Your Social Media Account on Hootsuite

Hootsuite

If you have multiple accounts setup, start by selecting which account you want to view.

Step 2: Viewing Streams on Hootsuite

 

The first screen you’ll be presented with is your streams screen. Each panel consists of a different stream of information.

In Twitter, your Home Feed is the tweets of the people you’re following. You’ll also have panels of direct messages, mentions and sent tweets.

In Facebook, your News Feed is the main feed, followed by a photos feed, your wall posts and an events feed.

Each social network has a few different kinds of streams.

Hootsuite

Step 3: Adding a Stream on Hootsuite

Adding streams allows you to customize how your Hootsuite dashboard looks. To add a stream, click the “+Add Stream” button in the top navigation bar.

Hootsuite

Then select which social network you want to add a stream for. Finally, select what kind of stream you want to add and click “Create Stream.”

Hootsuite

Step 4: Posting a Message on Hootsuite

To post a message, click “Compose Message.”

Hootsuite

Type your message in the expanded message box.

Hootsuite

To add a link to your posting, click “Add a Link.”

Hootsuite

To schedule your message to be sent at a later time, click the scheduling button.

Hootsuite

A scheduling menu box will appear. Schedule the time you want to send your message and click “Schedule.”

Hootsuite

To choose which profile(s) to send your message out to, click the “Click to select profile” box.

Hootsuite

Then choose one or more profiles that you want to send your messages to.

Hootsuite

Congratulations! You now know how to view updates, view different streams, add streams, post messages, schedule messages and send messages to multiple social media accounts at once on your Hootsuite account.