Create a Subscription in Paypal

You can use PayPal to take ongoing monthly payments.

PayPal’s system will keep track of all your subscribers for you and bill them according to the plans you setup. You can setup billing cycles in daily, weekly, monthly and yearly increments. You can also setup free trails using PayPal.

Here’s how to create a subscription in PayPal.

Step 1: Go to Merchant Service

Click on Merchant Services to access your billing tools.


 

Step 2: Click on Subscribe

Under “Create Buttons” click on Subscribe.


 

Step 3: Give Your Subscription a Name

Name your subscription. This is the name of the subscription that users will see when they’re checking out. The name should be descriptive and should remind them of exactly what they’re purchasing.

The subscription ID is an optional field that you can use for internal tracking purposes. If you use tracking software that can track using ID numbers or you manage many subscriptions, this number could come in handy.

Finally, choose the currency that your subscription will be billed in.


 

Step 4: Customize the Look and Feel of Your Button

Choose how you want the purchase button to look. If you want to upload your own image to use, you can do that.

Most people will just use PayPal’s checkout button. Use the various options available to customize both the functionality and look of the button.


You can choose between the button saying “Subscribe” or “Buy Now.” You can use a large or small button and you can choose whether credit card icons appear.

If you want to add text above the button, you can. If you want to add options they can choose when they checkout, you can. You can even choose from several different subscription prices.

Once you’ve customized your button, move on to the next step.

Step 5: Specify Billing Details

Tell PayPal how much you want to bill your customers in each billing period. Also set how long each billing cycle is.

Finally, tell PayPal when it should stop billing. If you’re creating a 4 month installment payment plan for example, tell PayPal to stop billing after 4 months. On the other hand, if it’s an ongoing subscription program, then you can tell PayPal to never stop billing.


 

Step 6: Specify a Trial Period (Optional)

If you want to offer a free trial, a $1 trial or a low-cost trial to use your product, you can.

Simply check the box that says “I want to offer a trial period” to access the trial menu.

In this menu, you can define how much you want to bill for the trial period and how long the period lasts before they get their first “real” bill.

You can even offer a second trial period if you want.

To offer a free trial period, just type in 0 for the amount to bill.


 

Step 7: Set Advanced Options (Optional)

You can tell PayPal whether or not you need users to enter their shipping address, as well as where you want users to be directed to after they’ve finished the checkout process.


 

Step 8: Copy and Upload Code

Copy the PayPal generated code, paste it to the sales page and upload your page.


Congratulations! You’ve now set up recurring billing with PayPal.

2 Good Reasons for Email Marketing

We invest a lot of time into designing, writing and building out our websites and Facebook pages. We can measure some results by how much traffic we have or how many Likes we received. And though I’m a huge fan of Facebook, there is a key piece to the puzzle you should not overlook. [Read more…]