Top 10 Ways to Grow Your Twitter Following

its-twitter-time-free-icon-setHaving a strong Twitter presence is essential for your online business strategy. It allows you to quickly respond to real time events, make announcements that people pay attention to, distribute content, build trust and put out fires. Also, the larger your Twitter following, the better your chances are of creating content that can “go viral.”

Growing a Twitter following from scratch can be intimidating. How do you go from zero followers to hundreds to thousands to tens and hundreds of thousands? These are ten of the top ways to grow your Twitter following. Use these to kickstart your Twitter account or help it reach the next level.

#1 – Search Your Databases

 

People often under estimate the amount of contacts they already have. Searching your databases and adding followers is a fantastic way to get new followers.

Start with your shopping cart buyer list. Since you’ll always have their first name, last name and email address, you’ll often be able to find people’s Twitter usernames. Also, check out their website and look for a Twitter contact if they provided a website during their checkout process.

Follow anyone who has already bought from you. Since they already know and trust you, there’s a very good chance they’ll follow you back.

Next, go to your autoresponder contacts. Again, search by names and emails.

Finally, search through your existing email contacts. Import your Gmail, Yahoo! Mail and other contact databases and look for people who know you. Follow them. Most likely, they’ll follow you.


#2 – Search Your Brand Name and Add Followers

 

Look for people who’re already talking about you. Since they’re discussing you, there’s a good chance they’ll be interested in following you.

Search for your brand name, your product name and any other relevant keywords using Twitter’s search function. Then follow them. You can also @reply them to increase the chances that they’ll follow you.


#3 – Follow Leaders and Join Conversations

 

Use tools like WeFollow.com, Klout.com and PeerIndex.com to find influential people in your industry. Follow these people and look for interesting conversations.

When people talk about something interesting, join in the conversation. Post insightful @replies and comment on popular relevant hashtags.

This allows you to leverage other people’s brands and other people’s influence to help you build your follower base.


#4 – Blog Commenting

 

Find high quality blogs in your industry. Leave high quality comments that offer value to other readers. Provide tips in your comments that other people would appreciate.

At the bottom of your post, sign off with your Twitter handle. People who appreciated your post will come and find you. Some blogs even have a plugin that allows you to include your Twitter name or you may be able to log into Twitter to post.

Note: Don’t spam. Provide real value and only mention your Twitter name.


#5 – Add Social Media Buttons

 

If you have a strong web presence, use it to promote your Twitter following. Add social media buttons at the bottom of each post and in the sidebar of your website.

Make it easy for people to retweet your content. You should have not only a “Follow” button on your site, but an easy button people can click to instantly retweet posts they liked.


#6 – Host a Twitter Contest

 

Contests have a tendency to go viral, especially if retweeting is a part of that contest.

Create a prize that people would want to fight for. Then create a contest that revolves around people retweeting your contest. You can also add other elements to the contest, like video submissions or getting their friends to vote.

Announce your contest on Twitter, on Facebook, to your email list and to your blog or website.


#7 – Retweet Often

 

Retweet other people’s content as often as possible. Of course, you want to make sure that you’re only retweeting high quality, relevant information. If you see a piece of content on the web that you think your user base would like, retweet it. Don’t be stingy with retweets.

Whenever you retweet someone else’s message, you generate goodwill. If you do it regularly, people will take notice. You can then start to build a relationship with them.

Then, if you post something that you think would benefit their audience, you’ll have enough clout to ask them for a retweet. More often than not, they’ll say yes.


#8 – Add Twitter to All Your Promotional Materials

 

Add your Twitter name to all your promotional materials. Put it on your business cards, your posters, your letterheads, your pens, your website and anywhere else.


#9 – Use Sponsored Tweets

 

Sponsored Tweets (http://www.sponsoredtweets.com) is a tweet marketplace where you can buy tweets from people who have major followings. Prices for putting out a tweet can cost anywhere between a few dollars to several thousand dollars.

Sponsored Tweets lets you sort feeds by price, by follower numbers and by category. If you only want to target authors for example, you can filter your list so that you only see authors who want to get paid to put out a tweet.

Paying for a sponsored tweet on other feeds in your industry is a fantastic way to gain more exposure. Make sure you check out their user base and level of engagement before paying for a tweet.


#10 – Use Promoted Tweets

 

Promoted tweets are paid tweets that show up prominently on people’s Twitter feeds. At the time of this writing, Twitter doesn’t have a self-serve advertising platform. Instead, you fill out a form to get in contact with Twitter’s internal advertising team.

If you have a significant marketing budget, this is a fantastic way to skyrocket your influence. You’ll get your message in front of people who may not have otherwise heard about your brand.


These are ten powerful ways you can build your Twitter influence and gain more followers. If you have money to spend, you can use paid tactics like sponsored tweets or promoted tweets to boost your influence rapidly. Otherwise, you can use organic tactics to steadily yet quickly grow and expand your follower base.

FTP on the Go

FTP on the Go IconFTP on the Go is a full fledged FTP program that works from your iPhone or iPad. It allows you to download files, upload files, edit files and do almost anything you could do from a desktop FTP program.

Here’s how to use FTP on the Go.

Step 1: Enter Your Login Information

When you open FTP on the Go, the first screen you see is the login screen. Type in your login information.


 

Once logged in, you’ll see a screen with all your files and folders on it.


Step 2: Downloading Files

Once downloaded, you can then edit the files, or upload them to different directories or websites on your server(s). To download a file, navigate to the exact folder you want to download from by clicking on the folder.

Once you’re in the specific folder, click on the file you want to download. A checkmark will appear next to that file. Then click the down arrow in a circle to download the file.


Step 3: Editing Files

To edit a file, first navigate to your “Saved Files” folder.


Select the file you want to edit, then click “Edit” in the upper right.


The HTML edit screen will appear. Here you can edit the HTML of the page, just as you would in any other HTML editor.


 

When you’re finished, click “Save” in the upper right.

Step 4: Editing Files

After editing a file, you’ll need to upload it for changes to take effect. You also may just want to upload photos or videos from your iPhone to your server. Here’s how.

To upload a file that’s in your “Saved Files,” such as the file we just edit, first highlight the file, then click the up arrow.

 


 

To upload a video or picture, first navigate to the folder you want to upload it to in your “FTP” view. Then click the “FTP Folder Commands” button in the lower right.


Then select “Upload Picture / Video.”


Select whether to upload from your camera or from your library.


Select your picture either in the library or by taking a new picture. Then name your file and resize it before uploading.


It’s that easy! You now know how to download files from your server to your iPhone, how to edit those files and how to upload your saved changes. You’ve also learned how to upload your own videos or pictures from your iPhone to your FTP server.

8 Pinterest Marketing Ideas

Social-Media-Ideas-GirlWhether you’re promoting awareness of a certain cause, want more traffic to your blog or are promoting your business, Pinterest offers a unique opportunity to get your message out there through the use of images.

Another great thing about Pinterest is that you don’t need have to have a lot of followers to be seen. Pinterest is a very open website and people are always searching for images and topics of interest, so it’s easy to get started right away.

Here are 8 ideas for marketing on Pinterest. Feel free to use them, adapt them and expand on them. There are so many possibilities.

#1 URL / Logo on Your Photos

Consider adding a little logo or URL to the images you place on your website. That way, when people pin your content or you pin your own, the source is immediately visible. Just make sure to keep it rather subtle. You don’t want to take away from the quality of your image as that may reduce the numbers of shares.

Here’s an example of pin someone made from retrojunk.com


#2 Suggest Gifts

One of the things you may have noticed searching around Pinterest is that they have a gifts category. You can pin a gift idea simply by putting a $ amount in the description of your pin. When you enter the dollar amount, it is automatically added to the image and it will be listed in the gift ideas too.


Then when you search for gifts in the price range, yours will appear at the top.


 

#3 Photo Contests

Have fun with Pinterest and try running a photo contest. For example, if you sell craft kits or some type of DIY project kits, invite your customers to post their results photos for entry into your contest. Display the photos in a special photo contest board.


Or if you’re promoting a cause, have people submit photos on what the cause means for them and display the photos.

 

#4 Sweepstakes

Many companies are creating “Pin it to Win It” sweepstakes giveaways.  In some cases, they, get people to repin an image with a specific description. In many of these contests, the winner receives the prize in the picture or you can come up with another prize if you’d like.

In others, companies are asking their customers to create a board of their favorite products and enter it for consideration in the contest. Here’s a pin board created by a LandsEnd.com contest winner:


If you’d like to learn more about how Lands’ End’s contest worked, here is a press release with the information: http://www.prnewswire.com/news-releases/lands-end-canvas-launches-pin-it-to-win-it-contest-on-pinterest-135591673.html

 

#5 Coupons

Create some attractive and hard-to-resist coupons that can be repinned and shared on Pinterest. You can create your own coupon and add a “Pin It” button to your coupon page. You can also look at sites like CouponNetwork.com who encourage the social sharing of coupons.

Here’s an example of a coupon available through Coupon Network:


Again, you can post your own coupons directly and encourage repinning. Have fun with your coupons by adding humor and more. Just make sure the images are relevant to your offer.

 

#6 QR Codes

If you have a collection or QR codes, create a board for them and add new ones when you have them. Just make sure to include a good description and categorize your board, so they’ll be easily found.


 

Or if you’re a blogger, who connects your followers with great information, collect QR codes from around the web that would interest them.

#7 Collaboration

Pinterest provides amazing opportunities for collaborating. You can invite people to contribute to your boards for a specific event or project. You can add contributors whenever you set up a new board or you can add them by editing your existing boards.

Why not showcase the development of your next product or slowly leak details about an important upcoming function? You’ll build buzz and hopefully get better results in the process.


 

#8 Holiday and Seasonal Marketing

Pinterest offers unique marketing opportunities throughout the year. As users prepare for Easter or Independence Day, they’re searching for recipes, crafts, entertaining ideas and more. Or if summer’s coming, they’re getting ready to go boating, camping and they start grilling more. Always keep seasonal needs in mind and create special boards for holidays, activities and more.

Here’s a Game Day Food Ideas example:


How can you incorporate something like this into your niche? What is your target market looking for?

Start Marketing…But Proceed with Care!

Now that you have a few ideas ready to run with, go for it. But before you run off, remember that just like with other social networks, your success will depend on your being a valuable contributor to the community. Focus on providing images that are useful, funny, inspiring, thought-provoking or aesthetically pleasing…rather than worrying about simply selling your products directly.

Set Up Taxes and Shipping in Paypal

Setting up the right taxes and shipping settings for your PayPal account can seem tricky at first, but are essential for just about any internet merchant, especially if you’re selling physical products.

Here’s the guide for setting up taxes and shipping.

Step 1: Get a Premier or Business Account

Personal accounts can’t setup taxes or shipping; only premier and business accounts can. To set up this account, visit:

https://www.paypal.com/cgi-bin/webscr?cmd=_registration-run


If you already have a PayPal account, just click “Upgrade now” to upgrade. Alternatively, click “Get Started” under either category to create the account.

 

Step 2: Click on “Profile” Under “My Account”

To access the shipping and taxes options, click on “Profile” under the “My Account” tab.


 

Step 3: Click on “Sales Tax” Under “Selling Preferences”

To setup your sales tax, click on “Sales Tax” under “Selling Preferences” on the column on the right hand side.


 

Step 4: Add a New Sales Tax

Click “Add New Sales Tax” under either domestic or international to add a new sales tax.


When you click add, you’ll see a screen where you can select by state or country the areas you want to add a sales tax to. To select more than one, click and hold control while selecting another one.

To process by zip code rather than state, click on “Zip Code” in the upper right corner.


Once you’ve selected the areas you want to apply the tax to, type in the tax rate and press “Continue”.

Repeat this process for all the different states and countries you want that have different tax rates.

 

Step 4: Click “Set Up Shipping Calculations” in “Selling Preferences”

Go back to your Profile screen under your My Account tab. Click on “Set Up Shipping Calculations” to setup your shipping.


Step 5: Click Start and Select Countries

Click “Start” under either domestic or international to get started.


 

Select where you want to ship your products to. If you want to ship to all states, just add “All States and Territories.”


Click “Continue” once you’ve added all the places you want to add.

If you have different rates for different areas of the country or different places in the world, then create a different shipping option for each.

 

Step 6: Set Your Shipping Settings

Once you land on your shipping setup screen, you’ll see a screen that looks like this:


 

Here’s how to setup each section:

1 – Shipping Method Name: Tell your customers what kind of shipping they’re paying for. For example, “Economy” or “Global Priority” or “One-day shipping.”

2 – Select Delivery Time: Tell your customers when they can expect to receive their package.

3 – What are shipping rates based on: If you want to base how much shipping costs on the total cost of the order, then select “order amount.” If you want it to be based on the weight of the products, select “order weight.” If you want it based on how many items they ordered, select “item quantity.”

4 – What are your shipping rates: Create a range for the order amount, weight or item number, then type in a rate. For example, if orders between $1 and $20 cost $3 to ship, then you’d put in $1, then $20 then $3 in the boxes above.

Click Continue when you’ve added all your settings.

 

Step 7: Review and Save

Review your settings. If everything looks in order, click Save Shipping Methods.