Google Places – Navigating & Understanding Stats

In this tutorial, you will learn how to navigate the Google Places dashboard and read your stats.

You will need:

  • A Google account
  • A registered and Active Google Places account

Step 1: Log into your Google account.

In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click on Google Places.

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard, where you will see two initial tabs. The first tab (default) is the “Dashboard” tab and the other is the “Offers” tab. In this tutorial, we will be looking at the items found on the Dashboard tab, which is where your stats are found.

Google Places

Step 4: Date Ranges for Stats

At the top of your dashboard or stats page, you’ll see two date areas. The first is the custom date range where you can select any stat date range. The second is the recent dates, where you can choose to click and show stats from the last seven days or 30 days.

Google Places

To change the page view to show a custom date range for your stats, click on the beginning date (the first box) and choose your date from the dropdown calendar. Choose the ending date (the second box) by repeating the process. After the dates are changed, click the “Apply” button.

Google Places

Step 5: Activity Graph

The activity graph gives you an over view of the number of impressions (blue) and the actions or clicks (green).

Google Places

Step 6: Totals Breakdown

The totals area gives you the totals for the impressions and actions, as well as a breakdown of the actions. This section tells us that there were 19 impressions and 6 clicks were made during those views.

Under the actions section, we see a breakdown of what the viewers were interested in on your ad. From the information below, we can tell that 2 clicks were for more info on Maps, while 4 clicks went to the website.

Google Places

Step 7: Top Search Terms

In the top search queries section, there are three columns. The first column contains the search terms. The second column shows the number of impressions that showed for that term. The third column is a bar graph that represents the number of impressions.

Google Places

Step 9: Driving Directions

When someone clicks to request driving directions to your business address, this section will show where they would be coming from. Until enough people request these directions, you will see the following message.

Google Places

Note: As you add more options (such as Boost) to your Business Places account, additional stats related to these options will appear on this page.