Google Places – Advertising with Boost

In this tutorial, you will learn how to attract customers to your website or Place page by creating a Boost ad within your Google places account. Boost ads will show on Google and Google Maps search results and are eligible to appear above or next to organic search results. The ad may look something like this.

Google Places

Note: At one time, Tags could be used in a similar way but the Tags option was “retired” by Google.
You will need:

  • A Google account
  • A registered and pre-setup Google Places account
  • An active AdWords account (with or without active ads)

Step 1: Log into your Google account.

On the Google home page, click the login button in the top right corner of your screen. In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click Google Places

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard.

Step 4: Select the Boost link.

On the dashboard tab, you will see a link to set up the Boost ad as well as a link where you can learn more about Boost. Click the “Set up Boost ad” link.

Google Places

You will be taken to the “Set up your Boost ad” page.

Step 5: Select a category.

From the dropdown, choose the category that you would like to use to create this ad. In this case, we clicked on the Business Management Consultant. This is one of the categories we chose when setting up the account.

Note: You can change these options by editing your business info in your dashboard tab’s sidebar. When you’re finished, you will need to click on the Boost link again.

Google Places

Step 6: Add the headline.

Add a catchy headline that will get the reader’s attention. There is a 25 character (not letter) maximum, so spaces and punctuation counts.

Google Places

Step 7: Add a description.

When adding the description, you only have 70 characters to work with. Try to include information that contains keywords as well as why people should click through and your unique services or products.

Google Places

Step 8: Add the link destination.

You may choose to set the ad link for your Places page or to your home page. Unfortunately, at this time, you are not able to set a deep link to your website. Here, we have chosen to drive traffic to our website.

Google Places

To get an idea of how your ad will look, you can see a preview to the right. As you add information or make changes, the preview will change almost immediately. It may look something like this:

Google Places

Step 9: Select or add a monthly budget.

The dollar amounts listed (and checked as the default) are based on ad competition for similar businesses. The default amount can be changed on the “another amount” section; however, as you can see below, the minimum amount that will be accepted is $50.00.

Google Places

Note: Google sets the pay-per-click rate for you, based on your category or niche. In some cases it can be as high as $5 to $12 or more so you may or may not get as many click-throughs as you had anticipated for your money.

Step 10: Save and continue.

Click save and continue to move through the terms of acceptance and payment process.

Google Places