Adding a Pinterest Widget

Social-Media-Ideas-GirlOne of the best ways to add some spice to your website is to add in a social media feed. Your social media feed will help feed the content and updates that you’re posting through social media into your main blog.

The feed will appear as a widget that displays on the side of your screen. You can generally choose how big or small you want the feed to be, so you can customize how much attention to direct to the feed.

Here’s how to add social media updates to your blog.

Twitter Widget

To get started, go to the Twitter widget section.

https://twitter.com/about/resources/widgets
Click on “Widgets for My Website.”


Then choose the “Profile Widget.”


Enter the username that you want to generate a feed for. This can be your own username or someone else’s.


A preview of the feed will appear on the right. Once the feed looks right to you, just click “Finish and Grab Code” to copy and paste the code onto your website.

Facebook Widget

To access Facebook’s activity feed, go to:

http://developers.facebook.com/docs/plugins/
Then click on “Activity Feed.”


Type in the domain of the site whose feed you want to display. The feed on the right will show you what your feed will look like.


Click “Get Code” on the bottom once you’re ready to post it to your website.


Google+

Google+ doesn’t have a built-in widget creator. However, there are several outside tools you can use to add this functionality.

These options include:

GGLPls

Widgetplus.com

Widgplus.com

WordPress Plugin

Here’s hot GGLls’s widget looks. You can access it here:

http://www.gglpls.com/google-plus-feed-widget/
Start by entering your Google ID. This is the string of numbers you see in your URL when you access your own profile.


Then specify the settings you want to use to generate the Widget’s feed.


The embed code will be displayed below the options box. Copy and paste it onto your server.


Adding a Pinterest Widget

Pinterest doesn’t have a built-in widget system. However, there are a number of different WordPress plugins you can use to create a Pinterest widget on your WordPress blog.
To get started, go to your plugins search field and type in “Pinterest widget.”



The most popular and highly rated one at the time of writing is the “Pinterest Pinboard Widget.” Choose one plugin and install then activate it.


Then go into your WordPress widgets (under “Appearance”) and drag and drop the widget. Then configure the widget to look exactly as you want it to.


Your Pinterest widget will now appear in your sidebar!

Adding a social media widget to your site can really help add interactivity and help cultivate a sense of consistency within your brand. It’ll help join your social media site and your website together into one community. If you’re going to take the time to build up content in social media, why not link it up to your main site?

How Facebook Places Works

WVA-FacebookFacebook Pages helps business owners to get more exposure and interactivity to their local, physical businesses.

People who’ve never heard of your business can find you by clicking on “Nearby Places” in their mobile apps. They can also find your business through their friend’s walls, when they “Like” your business or “check in” to your business.

Though there are a few other local check in based apps (e.g. Foursquare,) none can boast Facebook’s 500+ million users.

Here are some of the main features and benefits of using Facebook places for business owners.

Appearing on Friend’s Feeds

Anytime someone checks into your business, it’ll also show up on their friend’s feeds.


 

Appearing in the iPhone’s “Nearby Places”

When someone’s near your business, they can easily find you by clicking “Nearby Places” or by searching for a specific type of business. (i.e. “restaurant.”)


 

Appearing in the iPhone’s Friends Check in

iPhone users can also see a list of all the places their friends are at or have been to.


 

Likes and Check ins Displayed

A business that has a lot of people checking in, liking and posting on their wall has a lot of social proof.

Much like how people prefer to go to crowded restaurants rather than empty restaurants, social proof will help you get more people through the door through perceived popularity, as well as help you get even more likes, checkins and comments. It’s like a snowball effect.

Through effective promotions, you can get a lot of people to like and checkin to your place. That, along with the snowball/social proof effect, can turn into a very effective marketing mechanism.

Example: A café’s credibility increased through having many users.


 

Having Your Own Wall & Pictures

Once your page is active, you’ll have an interactive wall where others can interact with one another, a photo gallery where you can put business-related shots, as well as all the other features of Facebook Places.


 

Detailed Business Information

You can put a lot of details that your users would find useful on your Facebook Place. They’ll be able access this information online or on their mobile device.

Users will be able to find your website, your hours of operation, your phone number, your address and even a map showing your location.


As you can tell, Facebook Places offers some incredible opportunities for business owners to connect with their customers, as well as to make it easier for more people to find their business.

How to Add Your Place to Facebook

WVA-FacebookHave a local business that isn’t added to Facebook yet? Getting your place listed is actually quite easy.

Before you start, you’ll need a smartphone. At the moment, you can’t create a place just online.

Here’s how to get your place listed in Facebook.

Step 1: Physically Locate Yourself Near Your Business

To add your business, you’ll need to be close to it, preferably in your store or next to it.

Take out your phone and access the Facebook application.

Step 2: Click “Places”

Click on “Places,” located in the center of the Facebook springboard.


Step 3: Click “Check In”

Click “Check In” in the upper right hand corner.


 

Step 4: Click “Find or Add a Place”

When you click “Check In,” Facebook will display a list of all nearby places. Instead of clicking on one of these locations, search for the name of your business.


 

When Facebook doesn’t find it, you’ll be prompted to add your business.


Click on “Add [your business name].”

 

Step 5: Add Your Business

Enter your business name and an optional description. Click “Add” in the upper right when fininshed.


 

Click on “Add” when prompted.


 

When your place is added successfully, you’ll see this screen:


 

Congratulations! You’ve just added your local business to Facebook Places.

4 Ways to Increase Your Facebook Fan Page Visibility


As a business, you likely understand the growing importance of having a strong, visible presence in the world of online social media.  Facebook is the highest ranking website in the world, and it is therefore tantamount to your business’ success that you learn how to best tap into this expansive market.  Fortunately for you, Facebook makes it pretty easy to take up residence and establish a strong Internet following with its fan page feature.  A Facebook fan page is a great way to interact with existing customers, advertise your business in the world’s largest market, and gain a new following, and any business that is any business should have one.  The next most important step to creating a Facebook fan page is learning how to use it to its full capacity, and that begins with learning how to make your page visible to as many people as possible.

 

Here are four ways to increase your Facebook fan page visibility:

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  • Be active.  It’s quite simple, really: if you want to increase your fan page’s visibility, then you have to participate on other fan pages.  Make it a point to like other, related fan pages, and then browse their wall and photos and interact with their fans in a way that will get you some attention.  When you make the effort to participate on other fan pages, they tend to reciprocate, and their fans notice and jump on board.
  • Post useful content.  No one is going to enjoy getting spammed by your fan page ten times a day with the same promotional line or two.  If you really want to gain loyal fans who are inspired to send more fans your way, then you need to provide them with something of value.  Take your time formulating entertaining, interesting, and informative posts.  Also, post them consistently and at the same time every day so your fans will know what to expect from you.
  • Spreading the word.  Include the link to your Facebook fan page on all of your business communications.  This includes business cards, email signatures, letterheads, and advertisements.  It’s a numbers game, and there’s no such thing as promoting your fan page through too many outlets.
  • Ask for help.  Once you have proven to your fans that you care about providing them with quality posts and genuine interactions, you should have some loyal fans who will have no problem helping you out.  Don’t be afraid to ask them to recommend you to friends and share your status updates, posts, and pictures.

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Increasing your visibility on Facebook is not rocket science, but it will take some serious effort on your end.  Don’t expect that it will happen naturally.  To make the most out of your social media marketing efforts, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Ways to Increase Your Facebook Fan Activity


Gone are the days when you marketed “to” your customers.  Now, with the popularity of social media, there is a new way to market: it’s interactive.  You no longer have to figure out creative ways to relay messages that will somehow get peoples’ attention, and then sit back and hope it’s working.  By marketing through social media, you get to hear your customers’ reactions first-hand, and can tweak your marketing efforts accordingly.  If you have accepted the new reality of social media marketing and are ready to take your Facebook potency to the next level, it is time to start thinking about improving your interactions with your fans.  How do you do that?

 

Here are five ways to increase your Facebook fan activity:

 

[list style=”g”]

  • Interact on other fan pages.  This is quite simple: if you want to establish your credibility on Facebook and lend some relevance to your fan page in order to stimulate fan interactions, then you need to be active in the Facebook world.  One of the best ways you have of doing that is to be visible on other, related fan pages.  Get involved in serious discussions, post useful tidbits of information, or even just show support for the page, and people will reciprocate by participating more on your fan page.
  • Apps.  There are a number of useful applications that you can plug into your fan page in order to encourage interactions amongst your fans.  For example, the “Fan of the Week” app actually keeps track of your fans’ participation and acknowledges your top fan of each week.  People love recognition and this app will encourage them to hang out on your page more often.
  • Be genuine.  Your fans don’t want to feel that they are communicating with a robot.  Be human.  Be yourself.  Interact on a personal level and people will respond.
  • Fan page partnerships.  Make it a point to promote other fan pages that you support, and those fan pages will do the same for you.  You can promote other fan pages by sharing their pictures and posts, and by linking to their pages from your own page.
  • Have a contest.  Host a giveaway of some sort and provide your fans with a chance to win it, based on their participation.  You can set this up any way you like.  Many fan pages pose a silly question, or even a photo caption contest, and then advertise the prize and the deadline date.

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As you can see, there are some very simple steps you can take to increase your Facebook fan activity.  If you want to get the most out of your social media marketing, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Ways to Use Facebook GeoTargeting for Your Business


Facebook’s GeoTargeting

feature now makes it possible for you to pick and choose the exact target location of your audience, on a per-post basis.  This has many useful implications when it comes to business marketing, so it’s a good idea for you to learn how to use Facebook GeoTracking to maximize the effectiveness of your business’ fan page.  Need some tips?

 

 

Here are five ways to use Facebook GeoTargeting for your business:

 

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  • Time zone effectiveness.  If you understand the ins and outs of social media marketing, then you know that your posts are most effective when they are live – that is, when other people see them fresh on the newsfeed.  News travels quickly, and fades just as quickly, when it appears on a rapidly shifting newsfeed, so it is important that you get your posts out to all of your customers in real time, no matter where they live, and without clogging everyone’s newsfeeds.  You can do this by sending your posts to the appropriate time zones at the appropriate times, and Facebook GeoTracking enables you to do this.
  • Keeping it local.  If you are sponsoring a local event or offering a special that is only relevant to your local customers, then it is pointless (and a nuisance) to repeatedly advertise it to people who are not in your target area.  Use Facebook GeoTracking to keep local news local, and to spare everyone else of wasteful posting.
  • Targeting photos and videos.  You can really customize your targeted marketing campaigns by posting geographically-specific photos and videos to areas of your choosing.  This is a great way to create a memorable, interactive experience for customers all over the globe, on a per-location basis, and that means loyal customers all around.
  • Multi-lingual opportunities.  If your business caters to a mixed crowd who speaks a variety of languages, then you can use Facebook GeoTracking when you post language-specific posts that might otherwise crowd your fans’ newsfeeds with text they can’t read or understand.
  • Comparison testing.  You can use geotargeting to gauge your fans’ responses in different geographic locations.  That way, you can identify market trends that are location-specific, and can create campaigns to target specific zones that you know will be most responsive.

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As you can see, Facebook GeoTracking can be a very useful tool in your marketing grab-bag, and it may be used to size up your social media market for other marketing outlets outside of the Internet.  To take advantage of all social media can do for you, we at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Ways Your Local Business Will Benefit from Facebook Advertising

Facebook Advertising
As a business in today’s techno-centric market, it is imperative that you have a strong Internet presence, and that you learn to use the web to its full marketing capacity.  One of the best things you can do to increase your business’ Internet performance is to participate in the world of social media.  Facebook is your best place to start, as it offers a lot of features that are especially helpful for business owners like yourself.  If you aren’t making use of Facebook fan pages and advertising, then you should be, no matter how small or localized your business is.

 

Here are five ways your local business will benefit from Facebook advertising:

 

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  • Highly targeted marketing.  One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based on things like age, interests, and geographic location.  For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons.
  • The snowball effect.  Basically, any time someone clicks on your ad and lands on your page, they have the option of “liking” your page if they are pleased with what they find.  Any time someone likes your page, that activity shows up in that person’s newsfeed.  This means that all of that person’s friends are exposed to your page and have the option of liking it themselves.  Facebook ads are a great way to attract attention to your page and gain fans on an exponential level.
  • Reach.  The numbers don’t lie: Facebook is the world’s highest ranking website, and is viewed on a global scale.  You may have a small local business, but there is no question that if you sell a product, your business could benefit greatly from having a broader reach.
  • Smart phone users.  Most people these days access the web from their smart phones on a regular basis.  By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go.
  • Customization.  In addition to the previously mentioned targeting, Facebook ads also allow for a lot of freedom when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).  For example, the extra allowance for text length and the ability to add images allows you create ads that best suit your needs and marketing goals.

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To make the most of your social media marketing, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

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I know some of you have done a spectacular job of setting up your Facebook page but then get stuck for what to post.  The primary objective for your Facebook page is to get engagement with your fans. There are many reasons why this is important.

  1. It’s social media so having a two-way conversation is a big deal. Getting an ongoing opportunity to talk with your market is crucial.
  2. Each time someone engages on your page either by “LIKE”ing your page, comment, post etc Facebook will send a feed out to their friends indicating their LIKING of your content.
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