How to Claim Your Business on Facebook

WVA-FacebookIn order for you to be able to manage your place, merge it with a page and in general take full advantage of your place’s capabilities, you need to claim the place as your own.

Claiming the place as yours will give you admin access. In order to do this, you need to be able to verify that you’re the owner of the business. You can do this either using the business’s listed phone number, a custom-domain email address or by sending in business documents (i.e. articles of incorporation.)

Here’s how to claim your business as yours.

Step 1: Find Your Business

Do a search for your business’s name. Click on the business in the results.


 

Step 2: Click “Is This Your Business?”

In this lower left hand corner of your place, click “Is this your business?”


 

Step 3: Click “Proceed with Verification”

Read the terms for claiming a business, then click “Proceed with Verification.”


 

Step 4: Verify Your Business

Enter as much of the information Facebook asks for as possible.


 

If your business phone number matches a listing on your website or other verifiable source, Facebook can call you to verify your ownership.

If your email address matches your business’s website domain (i.e. @mybusiness.com,) they can verify your ownership by email.

Otherwise, you’ll be asked to upload documents to prove your ownership or affiliation.
Claiming your business is that easy. Starting the verification process should take less than 30 minutes; and the whole process should take less than a week to complete.

5 Ways Your Local Business Will Benefit from Facebook Advertising

Facebook Advertising
As a business in today’s techno-centric market, it is imperative that you have a strong Internet presence, and that you learn to use the web to its full marketing capacity.  One of the best things you can do to increase your business’ Internet performance is to participate in the world of social media.  Facebook is your best place to start, as it offers a lot of features that are especially helpful for business owners like yourself.  If you aren’t making use of Facebook fan pages and advertising, then you should be, no matter how small or localized your business is.

 

Here are five ways your local business will benefit from Facebook advertising:

 

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  • Highly targeted marketing.  One of the best things about Facebook ads is that you can specify exactly who you want to view your ads, based on things like age, interests, and geographic location.  For example, if you run a mobile salon business, you may opt to target your ads to women in your area who have expressed an interest in beauty, hair care, fashion, and salons.
  • The snowball effect.  Basically, any time someone clicks on your ad and lands on your page, they have the option of “liking” your page if they are pleased with what they find.  Any time someone likes your page, that activity shows up in that person’s newsfeed.  This means that all of that person’s friends are exposed to your page and have the option of liking it themselves.  Facebook ads are a great way to attract attention to your page and gain fans on an exponential level.
  • Reach.  The numbers don’t lie: Facebook is the world’s highest ranking website, and is viewed on a global scale.  You may have a small local business, but there is no question that if you sell a product, your business could benefit greatly from having a broader reach.
  • Smart phone users.  Most people these days access the web from their smart phones on a regular basis.  By using Facebook advertising, you are making your presence known to local smart phone users who only search for businesses while on the go.
  • Customization.  In addition to the previously mentioned targeting, Facebook ads also allow for a lot of freedom when it comes to customizing ads to your liking, especially when compared to Google ads (a very common advertising platform that you are likely already using).  For example, the extra allowance for text length and the ability to add images allows you create ads that best suit your needs and marketing goals.

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To make the most of your social media marketing, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

Create a New Google Form

In this tutorial, we will show you how to create a new Google form.

You will need:

  • A Google Account

Step 1: Log into Account

Log into your Google account or create one if you don’t currently have an account.


Step 2: Navigate To Google Docs

On the main Google page click the “more” dropdown and select “Documents.”


Step 3: Select Doc Type

Click the “create new” dropdown button and select “form”.


Step 4: Name Form and Add Instructions

Click on the included filler text to change the title and the instructions.


Step 5: Add Questions

Add your questions in the text area beside “Question Title” by clicking in that area. Once you click in the box, “Sample Question” disappears. You must type a question for the sample text to disappear permanently.


Step 6: Add Help Text

Click inside the box to add help text such as “Choose up to three of your favorite items.”


Step 7: Select Question Type

This is the section where you will actually choose a format for the answer to your question. For example the answers may be multiple choice, text, a paragraph, check boxes, lists, a numbered scale, or in grid format.

With each option type you choose, you will see a preview to the left of the dropdown.


Step 8: Add Answers

Once you choose the question type, click in the box with the sample answers to replace it with your own answers or reader choices. To add more answers, click in the last box and type in your text.


Step 9: Delete Answer Choices

If you type in answers to your question and then decide you’ve added to many items to choose from, you can delete any unwanted answer choices by mousing over and clicking the X at the end of the answer.


Step 10: Choose Requirement


Depending on the type of form you create, there may be questions that must be answered and others, which are optional. After each question that requires an answer, check the “Make this a required question” box and click done when finished.

Step 11: Insert New Questions And Make Edits

To add additional questions to your form, go to a completed question and click the duplicate button on the far right. Then edit the new section as desired. Note that the edit buttons “follow” your cursor so just mouse over any section and click on the “pencil” button to edit, the “papers” button to duplicate and the “trash can” button to delete.


Note:

If you need to edit the form after you’ve closed the “create new form” screen, look in your list of docs and open the form. It will open as a spreadsheet. To edit, click the “Form” tab to access the tools and make the changes needed.

Be sure to click the save button in the top right before closing the popup screen.

Step 12: Sharing Your Form

You may share your form by emailing it or embedding in a page. To email, click the button and fill in the email info.


To embed, click the “More actions” tab. Click “Embed” and copy the embed code from the popup. Place the code in the page where you would like the form to appear.


Tips for Creating an Effective Facebook Profile for Business Use

If you’re thinking of sharing about your business via Facebook, creating an effective Facebook profile is important. It’s easy to go into Facebook and set up a Facebook profile that doesn’t do much to reflect what your business is all about. A few tips can improve that. Here are some tips for using for Facebook profile and perhaps the updated Timeline version effectively for your business. [Read more…]