Review Your Sales Copy

sales copy

 

 

If you’ve just finished writing the copy for your website, take a break and review it when you feel refreshed. When you’re refreshed, review it in a few different ways:

 

 

 

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  • Review and edit on your computer.
  • Print it out and edit it on paper.
  • Print out again and read it out loud. It’s amazing what things stand out when you hear what you’ve written aloud.
  • Hire someone else to thoroughly read your copy and ask if they find the offer credible and if they have any unanswered questions. Ask them:
    • Did the offer seem credible to you? (Ex. If you’re teaching something, do they feel you are qualified to teach it? Are the claims made believable?)
    • Were there any unanswered questions about the product or the offer? If so, what were they?

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Review Your Website Layout / Design

website design

 

 

Imagine yourself visiting your website for the very first time (you can get others to do this for you as well)

 

 

 

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  • What is the first thing you notice?
  • Are there any obvious distractions?
  • Is it easy to find the information and navigate through the website?
  • Is it clear what you should do on each page of the website (ex. what links to follow, which call-to-action to consider)?

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Know What Makes You Unique: Unique Selling Position (USP)

Once you streamline your website, identify your target market and find prices that appeal to them, your next duty is to develop a unique selling position (USP). A USP sets your product apart from others on the market. It’s what increases conversion rates and turns a potential customer into an actual one.

What Makes Your Product Different & More Desirable Than Others?

Compare yourself to the competition. What is their unique selling position? Why would your customer buy your product instead of your competitors?

Examples (your unique selling position may be completely different):

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  • Fast, no-hassle service
  • Step-by-step help
  • “XX” in a box (i.e. all the work is done for you)
  • Fresh, not frozen, processed, etc.
  • Pay for results only.
  • Eco-friendly
  • Money-back guarantee
  • Incorporate Your USP into Your Website Message: Ensure your USP is clear when you put together your website and sales pages. If this is what truly draws your target market to your product, making it known can produce big results.

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