50 Freebies to Give Away for the Opt In

If there’s one thing that makes it easier for you to grow your list quickly, it’s to give away something valuable in return for the opt-in.

If you’re not sure what to give away, here are 50 ideas to get you started.

  1.  A free PDF. Give them a report on something or a brief guide on something.
  2. An audio content download. A lotof people prefer to listen to audio in their cars or on their lunch break, instead of read.
  3. A video download. Videos have higher perceived value than audio.
  4.  A coupon or discount code. This is perceived as almost as good as cash, especially if they plan on buying.
  5.  Free membership. Especially if the membership is normally paid.
  6.  Access to a forum or discussion area. People will sign up just to get access to the advice and conversations in the private area.
  7.  Tips. Give away a giant list of tips. For example, “101 Tips for a Better _____________.”
  8.  Tools. For example, if you run a graphic design site, give away Photoshop brushes for the opt-in.
  9.  Excel spreadsheets. If you run a weight loss site, give away a spreadsheet that makes it easy to track workouts.
  10.  A web application. For example, give away a tool that lets homeowners calculate their mortgage amortization.
  11.  A physical DVD. This works for high end products, such as $2,500 stock trading courses. Giving away a physical gift is a great way to build trust.
  12.  A guide to buying something. For example, write a buyer’s guide for choosing which Android phone to purchase.
  13.  PLR content. Give away content that your audience can give away to their audience.
  14.  A checklist. For instance, give people a checklist on what to look for when buying a new computer.
  15.  A free preview. For example, give people the first chapter of your book for free.
  16.  Give annotated, edited or better formatted public domain content. For example, Napoleon Hill’s “Think and Grow Rich” is in the public domain. You could format it to your industry and give it away for free.
  17.  Answer a problem in their mind. Dive deep into it and make sure it’s completely answered.
  18.  Construct a course. For example, a 7-step course to meditating. Deliver it in one email a day.
  19.  Rant. Give away your controversial thoughts on the industry.
  20.  Link to your best posts. Basically give away a report that’s really a guide to your best resources.
  21.  Give a recipe. People are always on the lookout for a great recipe.
  22.  Do as screencast. Record your video screen and give away the video. Use it to teach something on your screen.
  23.  Do a Prezi presentation. Prezi creates graphically stunning presentations that catch and keep attention.
  24.  Give away reference material. For example, for a copywriting course, give away 10 examples of the best copy ads in history.
  25.  Talk about mistakes to avoid. For example, “7 Mistakes Car Buyers Make When Shopping for a Car.”
  26.  Interview someone in your industry. If it’s a recognizable name, you’ll get a ton of opt-ins.
  27.  Access to a live webinar. They have to sign up now to get the time and phone number.
  28.  A recorded webinar. You can make it seem like a time-limited webinar.
  29.  A free teleseminar. Again, people have to sign up immediately to ensure they get a spot.
  30.  A printable workbook. People fill as they learn. Writing down lessons helps boost retention.
  31.  A screen saver. If you’re in the pet industry for instance, a screen saver of cute cats could go over very well.
  32.  A free iPhone or Android app. This is especially appealing if the app is paid by default, but they can get it free by signing up
  33.  A free Kindle book. Again, it’s more appealing if it’s usually a paid book.
  34. JavaScript
  35.  Access to you. For example, promise to answer a question via email for anyone who subscribes.
  36.  Give away a game. Make it educational so people learn as they play.
  37.  Access to a contest. People have to join your email list to participate in the contest.
  38.  Get blog posts in their email. If they love your blog, this alone could be enough.
  39.  Deal reminders. If you frequently do limited time deals, let people know that.
  40.  Random giveaways. Give a prize away to someone in your list every week or every month. Use this to entice people to sign up.
  41.  Members-only events. If people want to come to the event, they have to sign up.
  42.  Give them an opportunity to make money. For example, by posting your content on their Facebook wall. Again, they have to opt-in first.
  43.  Give a mystery gift. Don’t tell people what they’ll get before signing up, just tell them it’s something good. Or tell them what it’ll do for them, without saying what it is.
  44.  Give away something completely off the cuff, but something that people would want. It doesn’t always have to be in your industry to be interesting. This tends to work in “over gifted” industries like internet marketing or weight loss.
  45.  Give them something they’ll use every day. For example, a list of foods to eat and not to eat.
  46.  Give something that helps repair something. For example, a guide to fixing a slow computer, or a software tool that does the same. If it’s a problem they have, they’ll gladly opt in to get the tool.
  47.  Your old content. Lock your old content so people have to sign up to get access to it.
  48.  The second half if an article. For example, you might give Page 1 of an article away for free, but people have to sign up to get the second half.
  49.  A song or something they can listen to. For example, binaural beats or a motivational song.
  50.  Statistics. Give away a detailed report about little known statistics in your industry.

What have you provided that worked the best for building your list? Leave a comment below.

Need help setting up an optin form or creating a downloadable product, we can help. Call 513-317-3049

Improve Your Headline

When approving copy to appear on a website, many business owners don’t consider the effectiveness of headlines. The assumption is that readers will  continue to the rest of the copy regardless of what is at the top of the page. This assumption can be a very costly mistake.

Make sure your headline is an accurate representation of what your product is it’s main benefit or USP. Ideally, your headline will represent your product and move it at the same time, as headlines are rife with the potential to sell your product before readers even begin reading your copy’s body. Two ways to ensure that your headline sends out the right signals is to be specific and to include benefits in it.

IMPORTANT: It doesn’t matter what type of website you have…an online store, a content site or sales letter…you need a headline! You only have a few seconds to grab your visitor’s attention. Do it right away with a headline or it might be too late.


*Be specific: Add specific figures (price points, time investments, results), instead of generalizations.

*Benefits: Make sure you include (a) benefit(s) that will make your visitor want to read more.

*Look at other headlines: View other sites and headlines and see what grabs your attention.


Review Your Sales Copy

sales copy



If you’ve just finished writing the copy for your website, take a break and review it when you feel refreshed. When you’re refreshed, review it in a few different ways:




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  • Review and edit on your computer.
  • Print it out and edit it on paper.
  • Print out again and read it out loud. It’s amazing what things stand out when you hear what you’ve written aloud.
  • Hire someone else to thoroughly read your copy and ask if they find the offer credible and if they have any unanswered questions. Ask them:
    • Did the offer seem credible to you? (Ex. If you’re teaching something, do they feel you are qualified to teach it? Are the claims made believable?)
    • Were there any unanswered questions about the product or the offer? If so, what were they?



Know What Makes You Unique: Unique Selling Position (USP)

Once you streamline your website, identify your target market and find prices that appeal to them, your next duty is to develop a unique selling position (USP). A USP sets your product apart from others on the market. It’s what increases conversion rates and turns a potential customer into an actual one.

What Makes Your Product Different & More Desirable Than Others?

Compare yourself to the competition. What is their unique selling position? Why would your customer buy your product instead of your competitors?

Examples (your unique selling position may be completely different):

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  • Fast, no-hassle service
  • Step-by-step help
  • “XX” in a box (i.e. all the work is done for you)
  • Fresh, not frozen, processed, etc.
  • Pay for results only.
  • Eco-friendly
  • Money-back guarantee
  • Incorporate Your USP into Your Website Message: Ensure your USP is clear when you put together your website and sales pages. If this is what truly draws your target market to your product, making it known can produce big results.