Social Marketing Tip 230

Make sure your message stays consistentMake sure your message stays consistent

– no matter what element you are adding to the brand.  Got a slogan?  Try adding a logo.  Got your own “colors”?   Try adding a recognizable musical phrase. Got a blog?  Make sure your tone is always pretty much the same. But with all these, you should have one “message” – and each element should whole-heartedly support that message.