Top 10 Split Testing Tools

Split testing is at the heart of every response-based marketing campaign. Split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version. The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers. There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test. An A/B split test is where to you take Version A of a website (or banner) and test it against Version B. You measure the response, then take the winner and make it the control. Rinse and repeat. A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time. Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively. Here are the top 10 split testing tools on the web.

Tool #1: Google Website Optimizer

Site: Google Website Optimizer is one of the most versatile website optimizers on the web – And it’s 100% free. It supports both A/B split tests and multivariable split tests. The A/B split tests are run on two different pages and the traffic is simply split between those pages. Multivariate tests are run on one page with a PHP script that replaces each element with the element being tested. For most businesses, the features provided by Google Website Optimizer are more than enough to run all the split tests they need.

Tool #2: Split Test Accelerator

Site: Split Test Accelerator used to be the biggest player in the split testing arena, before Google Website Optimizer came along. It’s a very powerful testing software that’s installed on your own server. One thing that STA offers that Google Website Optimizer doesn’t is Taguchi testing. Taguchi allows you to mathematically calculate the best version of a website, based on incomplete data. With Google Website Optimizer, you need a lot of data to run multivariable tests because it runs on a full factorial model. That means it tests every possibility to see what converts best. Taguchi on the other hand can run fewer tests and mathematically piece together the best combination. It’s less accurate but faster than full factorial. It’s good for small sites looking for fast results. Using Taguchi with Split Test Accelerator is optional.

Tool #3: Split Testing Pro

Site: Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use Split Testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and Split Testing Pro does the rest of the work.

Tool #4: Visual Website Optimizer

Site: Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help. What makes Visual Website Optimizer unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Tool #5: Split Testing

Site: Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and CTR you got on two different ads and Split Tester will tell you how likely it is that you have a statistically significant winner.

It’s fast, simple and easy. Don’t end a split test without making sure that your statistical significance is 99% or higher. Remember: 95% means that 1 out of 20 times, you’ll be wrong. That’s huge when you’re running dozens of tests.

Tool #6: Open X

Site: Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads. This is especially useful if you do a lot of affiliate advertising on your site(s). Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead. Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest CTR.

Tool #7: CrazyEgg

Site: CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests. What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

Tool #8: Userfly Userfly is another bit of visual analytics software that can help you in your split testing efforts. Unlike CrazyEgg which generates heatmaps, Userfly actually generates real videos of people using your site. If you’ve ever wondered how people get stuck on your site and how they tend to navigate your site, installing Userfly can be a big boon.

Installing the software takes just copying and pasting one line of code. Once you’ve got a few videos, you can watch them for kinks to see where people have trouble with your site. Then you can arrange a split test to see if getting rid of that kink increases conversions.

Tool #9: Five Second Test

Site: Five Second Test can give you a preview of what people think of a page you’re going to test, before you test it. It can also help you identify what elements on your page you should split test. Here’s how it works. First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page. Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?” The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

Tool #10: Boost CTR

Site: Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch. Instead of writing your own ad copy to split test, Boost CTR allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads.

Basically, this tool allows you to get access to dozens of world class copywriters for pennies on the dollar. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.

These are the top 10 split testing tools on the web. We’ve covered everything from heatmaps to AB testing to multivariable tests to AdWords and banner ad split tests.

Need Help? Westwood Virtual Associates are available to help with any aspect of your split testing process. Call today for a free 30 minute consultation 513-317-3049.

Sprout Social: A Team-Friendly Approach to Social Media & Analytics

Sprout Social is a social media integration service that integrates with Twitter, Facebook pages, FourSquare and LinkedIn. They have a 100% free trial, where you don’t even need to give them your credit card number to subscribe.

They have two plans that are catered to small business owners: The “Small Biz” package, which comes in at $39 a month, or the “Deluxe” package, which comes in at $59 a month.

Here are some of the things that Sprout Social has to offer:

  • Message scheduling. Instead of having to post your updates live, you can schedule them to be posted at a later time.
  • Google analytics integration. See your traffic stats all in one place, instead of having to log into Google separately.
  • Custom branded reports. If you need to send a client a report, it’ll have your logo on it rather than Sprout Social’s.
  • Social media integration. Integrate many different social media accounts all in one place.
  • Live support. Have a question? Sprout Social is there to answer your questions.
  • Tools for collaboration. Work with your team to get the most out of your social media campaigns.

Here’s how to use Sprout Social to integrate your social media.

Step 1: Begin Your Trial

Click “Start Your 30 Day Trial” to begin the signup process.

Step 2: Select Your Plan

Select the plan you want to use. If you’re a small company, usually the “Small Biz” version is enough. You can always upgrade later.

Sprout Pricing

Step 3: Create Your Profile

Create your account. Sprout Social will tell you when your trial account is good till on the right hand side.

Step 4: Sign In on Your Twitter Account

Click the “Sign in with Twitter” button to connect your Sprout Social account with your Twitter account.

Authorize Sprout Social to use your Twitter account.


Step 5: Business Details

Enter your business details.

Once you’re done, click “Continue” and you’ll be taken to your main dashboard screen.

Step 6: Adding More Profiles

If you want to add more profiles, go to the right hand sidebar and click “Add.”


Sprout Social will pop up a box allowing you to choose which social media profile you want to link up.


Step 7: Add Team Members

To add more people to manage your account, click “Invite Team Members” on the right hand side.


Enter the name and email address of the person you want to add. You’ll need to pay extra to add team members. You can add each person as either a standard user or as an administrator.



Step 8: The Dashboard

When you first log into Sprout Social, you’ll be presented with your dashboard. Here you can view your new Twitter followers, new Facebook fans, Twitter mentions and so on.


Step 9: Messages

To access your messages, click the “Messages” tab in the top navigation bar.


Your messages will be displayed in the center. If access messages from different accounts, click the account on the right hand side. To compose a new message, click “Compose” in the upper right corner.

Step 10: Feeds

To access your feeds, click the “Feeds” button at the top. By default, you’ll see your Twitter’s feed. You can also add a LinkedIn feed or an RSS feed.

Step 11: Scheduling

To schedule a message, click “Schedule a new message” in the “Scheduler” tab.


The scheduler will pop up. Here you can attach images, write your message and pick a time for your message to be posted.


Step 12: Discovery

Want to discover new people to follow or get in contact with? Click the “Discovery” button along the top navigation bar.

Sprout Social will then give you a list of people that they recommend you connect with. Take a look at their profile and if it makes sense, follow them or send them an @mention.

Step 13: Reports

Want to get more details about how your social media campaigns are working? Click “reports.” You’ll be able to view data on both your Twitter accounts and your Facebook Pages accounts.

You can view data on your retweets, incoming messages, new followers and even compare the performance of multiple Twitter accounts.
That’s how to use Sprout Social to manage your social media. Sprout social makes it easy to manage feeds, messages, scheduling and various social media networks from one easy to use interface. They also make it very easy to involve the rest of your team in your social media plans.

Hootsuite – The Largest Social Media Integration Site

HootsuiteHootsuite is the largest social media integration and management platforms on the internet. It’s sent over 700 million messages to date and has over 3 million registered users. It accepts a wide range of social media platforms, including Google+, Facebook, Twitter, FourSquare, Mixi, WordPress and more.

Hootsuite was founded by Ryan Holmes in 2008 and was valued at $200 million in its last fundraising round, as of March 2012.

Hootsuite’s features include:

  • Easy view of all your contacts. Hootsuite will display their follower and following count, as well as their Klout score all in one screen.
  • Self-branded analytics reports. You can do complex analytics reports, put your own logo on it and send it to your clients as a self-generated report.
  • Schedule messages to be sent days or weeks in advance.
  • Create a wide range of different feeds and view them all on one screen. You can create feeds from mentions, retweets, direct messages and more.
  • Share your Hootsuite account and social media accounts with different members of your team. This makes execution of a complex social media strategy much easier. (Requires paid subscription.)

Hootsuite is used by many world class organizations. It’s used by TheGap, Facebook’s own social media team, Obama’s white house administration, the South by Southwest conference and more.

Here’s how to use Hootsuite to manage your social media.

Step 1: Sign Up for Hootsuite

Start by filling in the signup box on the front page.


Step 2: Add a Profile

Add a profile. To add a Twitter account, click “Add a Twitter profile.”



Click “Connect with” Twitter to create the connection. You can also choose to add a less mainstream social network on the left.



Hootsuite will need authorization before it can link up your accounts.




Step 3: Browse Your Feeds

To browse your feeds, select the social media account from the top subnavigation bar.



The various feeds associated with that account will be displayed. You can drag and drop these feeds in any order you like.



Step 4: Adding a Stream

To add a new stream, click “Add Stream” in the upper left corner.


Then choose what kind of stream you want to add.



The new stream will be added to your dashboard.

Step 5: Publishing and Scheduling

To access the publisher screen, click “Publisher” in the left sidebar menu. Hover over any symbol on the left to make the menu popup.


Click “Compose a Message” to begin scheduling messages.



The message box and the scheduler will pop up. Just write your message in the box, then choose when you want the message to go live.



Step 6: Analytics and Reports

To create a new report, click “Analytics” from the left sidebar.



Once you’re in the reports tab, click “Create New Report.”



Then select the type of report that you want to create. Some reports are free to create, while others require payment.



You can then brand the report yourself, so that your name and your company’s logo appears on top of the report.



Step 7: Contacts

To access your contact list, click “Contacts” from the left navigation bar.


All your contacts will be listed, along with their follower count, following count and Klout score.


Now you know how to use Hootsuite to view multiple feeds, schedule posts for the future, generate branded reports and browse your contact list in an information-friendly manner. Hootsuite is free for the most part, with only a few features requiring payment. If you’ve never tried it before, why not give it a shot?