Top 10 Ways to Grow Your Twitter Following

its-twitter-time-free-icon-setHaving a strong Twitter presence is essential for your online business strategy. It allows you to quickly respond to real time events, make announcements that people pay attention to, distribute content, build trust and put out fires. Also, the larger your Twitter following, the better your chances are of creating content that can “go viral.”

Growing a Twitter following from scratch can be intimidating. How do you go from zero followers to hundreds to thousands to tens and hundreds of thousands? These are ten of the top ways to grow your Twitter following. Use these to kickstart your Twitter account or help it reach the next level.

#1 – Search Your Databases

 

People often under estimate the amount of contacts they already have. Searching your databases and adding followers is a fantastic way to get new followers.

Start with your shopping cart buyer list. Since you’ll always have their first name, last name and email address, you’ll often be able to find people’s Twitter usernames. Also, check out their website and look for a Twitter contact if they provided a website during their checkout process.

Follow anyone who has already bought from you. Since they already know and trust you, there’s a very good chance they’ll follow you back.

Next, go to your autoresponder contacts. Again, search by names and emails.

Finally, search through your existing email contacts. Import your Gmail, Yahoo! Mail and other contact databases and look for people who know you. Follow them. Most likely, they’ll follow you.


#2 – Search Your Brand Name and Add Followers

 

Look for people who’re already talking about you. Since they’re discussing you, there’s a good chance they’ll be interested in following you.

Search for your brand name, your product name and any other relevant keywords using Twitter’s search function. Then follow them. You can also @reply them to increase the chances that they’ll follow you.


#3 – Follow Leaders and Join Conversations

 

Use tools like WeFollow.com, Klout.com and PeerIndex.com to find influential people in your industry. Follow these people and look for interesting conversations.

When people talk about something interesting, join in the conversation. Post insightful @replies and comment on popular relevant hashtags.

This allows you to leverage other people’s brands and other people’s influence to help you build your follower base.


#4 – Blog Commenting

 

Find high quality blogs in your industry. Leave high quality comments that offer value to other readers. Provide tips in your comments that other people would appreciate.

At the bottom of your post, sign off with your Twitter handle. People who appreciated your post will come and find you. Some blogs even have a plugin that allows you to include your Twitter name or you may be able to log into Twitter to post.

Note: Don’t spam. Provide real value and only mention your Twitter name.


#5 – Add Social Media Buttons

 

If you have a strong web presence, use it to promote your Twitter following. Add social media buttons at the bottom of each post and in the sidebar of your website.

Make it easy for people to retweet your content. You should have not only a “Follow” button on your site, but an easy button people can click to instantly retweet posts they liked.


#6 – Host a Twitter Contest

 

Contests have a tendency to go viral, especially if retweeting is a part of that contest.

Create a prize that people would want to fight for. Then create a contest that revolves around people retweeting your contest. You can also add other elements to the contest, like video submissions or getting their friends to vote.

Announce your contest on Twitter, on Facebook, to your email list and to your blog or website.


#7 – Retweet Often

 

Retweet other people’s content as often as possible. Of course, you want to make sure that you’re only retweeting high quality, relevant information. If you see a piece of content on the web that you think your user base would like, retweet it. Don’t be stingy with retweets.

Whenever you retweet someone else’s message, you generate goodwill. If you do it regularly, people will take notice. You can then start to build a relationship with them.

Then, if you post something that you think would benefit their audience, you’ll have enough clout to ask them for a retweet. More often than not, they’ll say yes.


#8 – Add Twitter to All Your Promotional Materials

 

Add your Twitter name to all your promotional materials. Put it on your business cards, your posters, your letterheads, your pens, your website and anywhere else.


#9 – Use Sponsored Tweets

 

Sponsored Tweets (http://www.sponsoredtweets.com) is a tweet marketplace where you can buy tweets from people who have major followings. Prices for putting out a tweet can cost anywhere between a few dollars to several thousand dollars.

Sponsored Tweets lets you sort feeds by price, by follower numbers and by category. If you only want to target authors for example, you can filter your list so that you only see authors who want to get paid to put out a tweet.

Paying for a sponsored tweet on other feeds in your industry is a fantastic way to gain more exposure. Make sure you check out their user base and level of engagement before paying for a tweet.


#10 – Use Promoted Tweets

 

Promoted tweets are paid tweets that show up prominently on people’s Twitter feeds. At the time of this writing, Twitter doesn’t have a self-serve advertising platform. Instead, you fill out a form to get in contact with Twitter’s internal advertising team.

If you have a significant marketing budget, this is a fantastic way to skyrocket your influence. You’ll get your message in front of people who may not have otherwise heard about your brand.


These are ten powerful ways you can build your Twitter influence and gain more followers. If you have money to spend, you can use paid tactics like sponsored tweets or promoted tweets to boost your influence rapidly. Otherwise, you can use organic tactics to steadily yet quickly grow and expand your follower base.

Ins and Outs of Posting on Twitter

Social-Media-Ideas-GirlFor someone who’s new to Twitter, understanding all the different types of posts you can make can be quite confusing. There’s not only a lot of different kinds of posts, but a lot of different kinds of terminology.

In order to use Twitter well, you need to be able to navigate the Twitter world and all its complexities. Being able to make all the different kinds of posts that Twitter users make is an essential part of that.

Here are all the different kinds of posts you can make on Twitter, along with descriptions of the different kinds of terminologies that apply to those posts.

Step 1: Replies

 

When someone posts something that you want to respond to, you can do so with a reply. This is also known as an @reply.

@replies are visible not only to the person you’re replying to, but anyone who’s following you and anyone who looks at your Twitter feed. In other words, @replies are public.

The easiest way to reply to a tweet is to hit the “reply” button.


You can also reply to someone by typing @theirname and replying to their message.


Step 2: Mentions and @Mentions

 

A mention, also known as an @mention, is any text that has someone’s name followed by an @ sign in the tweet. An @reply is a type of mention. However, a mention doesn’t have to be in response to a tweet.

Twitter (and other Twitter tools) has a special tab where you can view all your mentions. This makes it easy to see all the messages people are directing at you.


Step 3: Retweets

 

A retweet, also known as an RT is when you take someone else’s tweet and re-message it out to your own network.

Retweeting is seen as a form of appreciation on Twitter. Retweeting someone’s message is a good way to show you like their content and to begin building a relationship with them.


Note that you can’t change any of the text on a retweet. It has to be retweeted as is. You’ll get to see a preview of a retweet before you send it out.

To retweet a post, click the “Retweet” button below the post.


Alternatively, people often choose to do a retweet manually. Doing this allows you to change the text of the retweet. Just copy and paste the retweet text into your tweet box and hit “Tweet.”

Another common tactic is to add “RT @name” to the beginning of the retweet. That way, the retweet also becomes a mention and will show up in the author’s mentions tab. If you want to retweet a message and make sure the author knows that you retweeted their message, this is a good way to do it.


Step 4: Uploading Photos

 

Uploading photos on Twitter is simple. Just click the photo icon under the tweet box.


Any images you add to Twitter will automatically be converted into a link. People who want to view the photo need to click on the link to view the photo.


Step 5: Hashtags

 

Hashtags are the standard way of using Twitter to discuss a specific topic. For example, if you were talking about the SXSW convention, you’d use hashtags like #SXSW. Users who’re interested in the same topic can search for that hashtag and see what others are saying about the topic.

Often time’s hashtags are used to create live chats. For example, if you’re at a live concert that has a hashtag (say #concert2012,) you can use that hashtag to see what everyone else around you is saying in real time. These hashtag based chats are often called hashchats.


Posting a response to popular hashtags is a great way to get traffic to your website. A lot of people will be searching for those hashtags, so you’re guaranteed to get a lot of exposure.

Twitter by default gives you the top 10 hashtags that are trending worldwide. To get more detailed information on what tags are trending, use “What the Trend” (http://www.thashtag.com.)


What the trend allows you to see a lot more than just the top ten trending tweets. You can also sort trends by country. If you’re just targeting the United States or Canada for example, you can see only the trending hashtags in those countries.


Step 6: Direct Messages

 

Direct messages are private messages sent to someone who’s following you. Unlike @replies, direct messages cannot be viewed by anyone but the recipient. You can’t send messages to people you follow unless they’re also following you. Direct messages are known as “DMs” or “DM” for short.

To send a DM, click on “Send a Direct Message” next to someone’s profile.


Enter the message you want to send them and hit “Send Message.”


These are all the different types of messages on Twitter. You now know how to use @replies, @mentions, retweets, photos, hashtags and direct messages.

Setting Up Your Twitter Account and Customizing Your Page

twitter-logoHaving a personalized, customized Twitter page can help make your Twitter presence appear more professional, more credible and warmer. People who see customized pages are more likely to spend time looking at the pages, more likely to read your tweets, more likely to pay attention to what you have to say and more likely to follow you.

If you’re still using your default Twitter background or if you don’t have your profile picture and bio properly setup, chances are you’re losing followers. Twitter users know that brands whore serious about connecting with their Twitter base have all taken the time to make their feeds look as great as possible.

Here’s everything you need to know about setting up your account and customizing your page.

Step 1: Accessing Your Profile

 

To begin to make changes to your profile, go to “View Profile” in the upper left corner of your Twitter main page


Then click on “Edit Profile.”


Step 2: Change Your Profile Picture

 

Your profile picture is the only graphical element you can change in the main window itself. It makes a big difference on how your page as a whole is perceived.

Your profile picture should be a head shot, it should be clear, the colors should be sharp and bright and it should appear professional. For brands, using a logo or using a photo that represents your brand (such as a product image) works well.

When you’re picking your profile photo, consider what you plan to put in your background as well. Ideally, the profile picture will compliment the background.


Step 3: Write Your Bio

 

Next, write your bio. The bio goes directly under your name and Twitter account in your main page.

Your bio should be descriptive. It should catch people’s attention and get them to read your feed. It should contain your primary keywords.


Below your bio, you can enter a website address. This is the best place to link to your main website.

Here’s an example of what your profile photo, bio line and website might look like after it’s complete:


Step 4: Switch to Design

 

To change how the rest of your page looks, switch to the design editor. Click “Design” in the left hand side of your “Edit Profile” menu.


Step 5: Choose a Premade Design

 

If you don’t want to make your own design, you can choose from one of the many designs Twitter has available.

Using this system is quite simple. Just click on any of the designs to instantly see it in effect. Save the changes to have your Twitter feed instantly updated to the new design.


Step 6: Upload Your Own Design

 

If you want to design something completely from scratch, upload it here. There are a few important things to note for Twitter page designs.

First, images justify to the top left. Also, images do not scale out. In other words, you can’t tell Twitter to simply stretch your image to fit the screen. Small images just go to the top left.

You have the option of patterning your design across the Twitter page. Just click the “Tile Background” checkbox to use this option.

Your image has to be a GIF, JPG or PNG image. It cannot be an animated GIF. Maximum file size is 800 KB.


Step 7: Set Your Background & Link Colors

 

If you’re using a smaller image that doesn’t cover the entire background, make sure you set the background color to the same color as your background image. Even if you use a large image, it’s a good idea to set this anyway.

Link color changes the hyperlink text color of your Twitter page. This is useful for making your link colors compliment the rest of your design.


Step 8: Using Themeleon

 

Themeleon (http://www.colourlovers.com/themeleon/twitter) is a theme designer that’s recognized and promoted by Twitter. It makes it very easy for users to change up how their Twitter feed looks.

To start with Themeleon, just sign in to your Twitter account.


You can then select the theme you want to use from one of their many choices.


Any changes you make will be immediately applied in the preview window.


Instead of using a background image, you can also just choose a theme color. Again, you’ll see how your profile will look immediately in the preview area. Choosing a theme color changes your border colors, your background colors and your link colors all to complimentary colors.


Once your profile looks the way you want it to, click “Save Profile” above the preview area. Because your Twitter account is linked into Themeleon, Themeleon can instantly save the changes to your Twitter profile.


Step 9: Downloading More Themes

 

There are dozens of different sites you can get themes from. Just browse Google for free Twitter theme sites.

Here are some of the more popular free Twitter theme sites:

Twit Backs – http://www.twitbacks.com/

Twit Paper – http://twitpaper.com

Twitr Backgrounds – http://www.twitrbackgrounds.com

Twitter Gallery – http://www.twittergallery.com

Note that some of these sites will add a watermark of their logo to their designs. You can pay between $3 and $15 depending on the site to have the watermark removed.

Here are a few popular premium custom Twitter design services. These sites will design a new theme for your profile from scratch, based on your brand, your photos and your color preferences.

Social Identities – http://www.socialidentities.com – Premium custom designs for $129.

Tweet Xillia – http://tweetxilla.com/ – Has free designs and does custom designs for $95.

Twit Art – http://www.twitart.com – Premium custom designs for $79.

Downloading a theme is quite simple. Many of these sites will simply plugin to your Twitter account and update it for you.

If you need to do a manual install, just download the Twitter background image from the theme site.


You’ll then need to change the rest of your theme to match the background image. Generally the theme site will provide you with a list of directions on what you need to change. For example:


 That’s how you change your Twitter profile picture, your bio line, your background image and the rest of your profile. You now know everything you need to know to create a highly customized Twitter experience!

Get Your Business on Twitter!

its-twitter-time-free-icon-setEvery business should be on Twitter — maybe you’ve come to realize that, but you don’t know how to get started. Well, the first step is simply to create an account for your business, and it’s pretty easy; here’s a step-by-step guide. Small and local businesses owners in particular are often not given the tools and instruction they need to keep up with the way their customers are using technology.

1. Sign Up

 

Twitter 1

Twitter 2Visit twitter.com and click on click the big “Sign Up” button — you can’t miss it. You’ll be taken to a page where you’ll be asked to choose a username.
This is critical, because it’s how almost everyone who encounters your business on Twitter will first see you. Generally, the best practice is to use the shortest form of the name of your business or brand. Twitter messages can only be 140 characters long, and each time a would-be customer writes to you, he or she will have to include your entire username.
You can actually change your username later, but there are disadvantages to this; for example, it can confuse search engines that index your account. It’s best to get it right the first time.
You’ll also be asked to provide a full name (keep it simple) and a password. There are Twitter hackers out there, so make sure your password is secure by using a combination of letters, numbers, and symbols. When you’re satisfied with your choices, click “Create my account.”

2. Confirm Your Account

 

Twitter 3After you enter a CAPTCHA (an unusual word you have to type to ensure that you’re a human and not a computer trying to create scam accounts), your account will be created, but you’ll still have to confirm it — also a measure to prevent scam accounts from being set up by computers programmed to do so.
Twitter will send you an e-mail at the e-mail address you provide it, and that e-mail will include a link that verifies your account. You have to click on that link to activate the account.
Done? Congratulations, you’re now on Twitter. The next step is to customize your profile.

3. Add Profile Details

Twitter 4
Now that you’re set up, you can visit your profile by going to twitter.com/yourusernamehere. Of course, if you do that you’ll see that there’s hardly anything there. Before you start building relationships and composing tweets, you should a profile image and some basic information.
Click on your username in the top-right corner of the Twitter home page and a drop-down menu should appear. Click the option labeled “Settings.” You’ll end up at a basic account info page, where you can choose your time zone, customize the way tweets appear to you, and change your username or the e-mail address associated with your account.
Make any tweaks you need to here, but the real meat is in the “Profile” tab. Click the word “Profile” above all the options and you’ll end up there.
First, upload an image. Pick something that’s clear and distinguishable even as a tiny icon. It doesn’t hurt to upload a larger image, though; Twitter will shrink it down wherever needed. You can also use this screen to add your location and a 140-character bio. Try to convey what your business or brand is about as succinctly as possible; we’d advise against going overboard with buzz words. Just make it clean and accessible.

4. Choose a Design

 

Twitter 5Now you need to choose a theme for your profile. The theme you choose will affect how the Twitter home page looks for you, but it also defines the appearance of your own profile to other users.
In Settings, click the “Design” tab near where you clicked “Profile” before. Twitter offers 19 default design patterns for your profile, but you can upload your own background image and choose your own color palette.
You can just click one of the pre-made designs if you want to use one, but the option to add your own image is at the bottom, labeled “Change background image.” Click it and you’ll see a place where you can upload an image from your computer. Make sure it’s simple, elegant, and very high-resolution — otherwise it will make a poor presentation for your business or brand.
Click on the button to the right of that (“Change design colors”) to change the colors of individual elements like the sidebar so they match your chosen background. When you’re done, click “Save changes.”

5. Make Your First Connections

Twitter 6Twitter is about social connections, of course. And the best way to get people interested in your business or brand on Twitter is to engage in a discussion with people you’d love to have following you. Twitter isn’t just a publishing or an advertising platform; it’s primarily a conversation.
Find some Twitter accounts you like — whether they’re would-be customers, or other businesses who are rocking this social media thing in a way you appreciate — and follow them using the interface on the right side of your Twitter home page.
You can also browse popular accounts by interest, as the label says. This can be useful when you’re first getting started. Reply with helpful comments and the followers will come.
Of course, you should promote your Twitter account to your customers directly through other media, too. Try putting your Twitter username on flyers, business cards, and other materials that represent you.

6. Send Your First Tweet

Twitter 7

You’re all set up. It’s time to publish your first tweet! Each tweet can only be 140 characters long (or less), so you’ll have to be smart about how you word things. Try to be conservative with words, not just characters though; it doesn’t look very professional when you use shorthand like a teenager sending a cell phone text messages.
To send a tweet, go to the Twitter home page and type a message in the blank field beneath the words “What’s happening?” Hitting enter or clicking the “Tweet” button will publish the tweet. There’s also a number by that button; it tells you how many characters you have left.
To address a tweet to someone, type “@” followed by their username, then the message. For example: “@JWestwood Interesting dilemma. Let me know if I can help.”
If you see a tweet you think would be helpful to your followers, move your mouse over it and find the tiny link beneath it that says “Retweet.” This will publish that exact tweet to your followers, but it will add your username so they know it’s been re-published by you.

How to Create a Twitter Profile Widget

Social-Media-Ideas-GirlTwitter provides you with an easy copy-and-paste cod that allows you show your most recent updates on any Twitter page.

 

And technically, it can be used to show the most recent update on any Twitter account. The only exception is that it does not work on private accounts.

 

To customize and create your profile widget, go to: CLICK HERE 

Settings

To start with, make sure you have the correct username in the Settings:

Preferences

 

On the left menu, click “Preferences” and you have a few options:

Let’s talk about these preference options mean…

  • Poll for New Results: Tweets will appear in real time if this is checked. Otherwise, static tweets will appear.
  • Include Scrollbar: This will include a scrollbar in the widget if checked.
  • Behavior: This section allows you to choose between “Timed interval” or “Load all tweets” and decide how many tweets to be shown in the widget. “Timed interval” means that new tweets will be shown up to the maximum at an interval you specify. “Load all tweets” means all the tweets will be loaded to the maximum, without any time interval.
  • Show Avatars: Choose this if you want your avatar to appear beside each tweet.
  • Show Timestamps: Choose this if you want the timestamp to appear for each tweet.

 

  • Show Hashtags: Choose this if you want any hashtags in your tweets to appear. They will be clickable in the widget.

Appearance

Now you can customize the colors of the widget. You can match your website, come up with your own color scheme or whatever you wish. Simply click the color box and you can select a color using the easy color-selecting tool. Click “Done” when you’ve chosen the colors you want.

You can customize the background and text in the “shell”, which is the outer-edges of the widget. You can also specify the background and text of your actual tweets. And finally, you can specify the color of hyperlinks in the widget.

Dimensions

The final customization you can make to the widget are its dimensions. You can either a specify a height and width or you can choose “auto width” which will automatically resize the widget, according to the space provided and the height required to display the tweets.

Test Settings & Grab Code

Once you’ve adjusted all your settings, you can go to the bottom of the page and test the settings or grab the code. We’re going to grab the code for our web page.

Your code is now ready to copy and paste into your web page.

 

Enter it in your web page, or use the Blogger add tool if you use Blogger and voila! Your widget will appear on your page.

How to Create a Twitter Faves Widget for Your Website

Social-Media-Ideas-GirlTwitter allows you to easily create a widget for your website that shows your latest favorite tweets. This guide will show you how to “favorite” a tweet and how to customize the widget for your website.

How to “Favorite” a Tweet

 

Yes, favorite is now a verb and for Twitter, you can “favorite” or bookmark some of the tweets you like best or want to refer to later. It’s easy to make a tweet one of your favorites. All you do is go to your timeline.


When you see a tweet you want to “favorite”, place your mouse over it and you will see some options appear:


If you click “Favorite”, the start will now be yellow and will become one of your favorite tweets.


As you can see above, you can remove the tweet from your favorites anytime by clicking “unfavorite”.

Once you have some favorite tweets, you are ready to use the Faves Widget on your website. You can add favorites anytime and the widget will continue to update.

Creating & Customizing Your Faves Widget

Navigate to: http://business.twitter.com/about/resources/widgets/widget_faves

And you’ll be immediately taken to the “Settings Page”.

Settings

On this page, you can specify the Twitter user. You can actually display the favorites of any account, as long as it’s not a private account.


 As you can see above, you can specify the username, a title for your widget and a caption. You can see a preview of how this will look when you look at the left side of the screen. We are showing that preview below. This is the default color, but don’t worry, you can edit the colors a little later on.


 

Preferences

Now you can click “Preferences” on the left menu and you’ll see a few options:


Let’s talk about these preference options mean…

  • Poll for New Results: Tweets will appear in real time if this is checked. Otherwise, static tweets will appear.
  • Include Scrollbar: This will include a scrollbar in the widget if checked.
  • Behavior: This section allows you to choose between “Timed interval” or “Load all tweets” and decide how many tweets to be shown in the widget. “Timed interval” means that new tweets will be shown up to the maximum at an interval you specify. “Load all tweets” means all the tweets will be loaded to the maximum, without any time interval.
  • Show Avatars: Choose this if you want the users’ avatars to appear beside each tweet.
  • Show Timestamps: Choose this if you want the timestamp to appear for each tweet.
  • Show Hashtags: Choose this if you want any hashtags in the tweets to appear. They will be clickable in the widget.

Appearance

Next, you’ll have the option to change the colors on your widget. You can match your website, come up with your own color scheme or whatever you wish. Simply click the color box and you can select a color using the easy color-selecting tool. Click “Done” when you’ve chosen the colors you want.


You can customize the background and text in the “shell”, which is the outer-edges of the widget. You can also specify the background and text of your actual tweets. And finally, you can specify the color of hyperlinks in the widget.

Dimensions

The final customization you can make to the widget are its dimensions. You can either a specify a height and width or you can choose “auto width” which will automatically resize the widget, according to the space provided and the height required to display the tweets.


Test Settings & Grab Code

Once you’ve adjusted all your settings, you can go to the bottom of the page and test the settings or grab the code. We’re going to grab the code for our web page.


Once we click “Finish & Grab Code” our code appears.


You can now copy and paste the code into your website. If you happen to use Blogger, you can use the handy Blogger tool to insert your widget. Here’s what our widget looks like:


How to Use The Twitter Facebook Application

Social-Media-Ideas-GirlTwitter makes it easy for you to share your tweets on Facebook too. This guide shows you how to set up and customize your application.

 

To get started, navigate to: CLICK HERE 

Install Application

To activate the application, you need to start by installing it. Click “Install” as shown below:


 

Facebook will automatically open in a new window and you have to give the Twitter application permission to access your account. Click “Allow” to continue the process.


 

Next, you’ll be asked if you want to connect your Twitter and Facebook account. Click “Allow” to proceed.


Connect to Profile & Pages

You can connect your Twitter updates to your profile and any Facebook Pages you have set up. You can also transfer your avatar from one account to the other, if you’d like.  We are going to connect Twitter to our Facebook Page in the example below.


 

We have clicked our Facebook Page and now, once again, have to give permission for Twitter to post to our Page. Click “Allow” to continue.


 

How it Looks

We go to Twitter and write our tweet. It appears in the timeline:

And the tweet will then appear on Facebook, with the note that it came “via Twitter” as shown below:

Top 10 Things to Share on Twitter

One of the toughest things about running a great Twitter feed is consistently coming up with things to post. Unlike blogging or social media, on Twitter you might want to come up with something new several times a day. It’s not unusual for Twitter users to post as many as 10 to 20 times a day or more.

Fortunately, there’s a wide variety of things you can post on Twitter. Even Fortune 500 CEOs post everything from useful content to whimsical musings to moderately funny jokes.

Here are ten ideas you can use to come up with things to share on Twitter.

#1 – Recommend a Resource

 

Is there a particular article, book, workshop, DVD, YouTube video, magazine or other resource that you’d recommend? Post a link to that resource, along with a description of what you liked about it.


#2 – Post Valuable Content

 

Posting valuable original content should be the cornerstone of your Twitter feed. You can post all kinds of other content, but at the very basic level your Twitter feed should be all about enhancing your followers’ lives. Here’s an example from the Wall Street Journal.


#3 – Write a Review

 

If you read a book, attended a workshop or purchased a product, write a review of it on Twitter. You can write a very brief review on Twitter, or you can post a much longer review on your website and simply link to it from Twitter.

It shows your readers you’re in tune with the latest information, can think critically and are willing to share what you’ve learned.


#4 – Make an Announcement

 

Are you launching a new product? Starting a new initiative? Beginning a forum? If there’s something new coming up, announce it to your list.

You can also use announcements to build excitement. Instead of just announcing something all at once, use teasers to lead up to the actual announcement event. Drop hints about new things coming up to get people excited, without actually revealing what it is until the time comes.


#5 – Trivia

 

Asking trivia is a quick and easy way to increase engagement. This works particularly well for people who are rabidly passionate about a subject.

Use varying degrees of trivia to keep different kinds of people engaged. Easy questions can help newcomers feel a sense of pride for getting it right, while extremely tough questions will challenge hardcore fans.

Getting people involved always builds excitement for the big day.


#6 – Retweet

 

Find a valuable piece of content on someone else’s feed and retweet it on your feed. This has the added benefit of building trust and reciprocity with the person whom you retweeted.

You can use retweets to supplement what you don’t naturally produce in your Twitter stream. For example, if you have great text content but lack video content, you can instead make it a habit to retweet high quality video content tweets.


#7 – Post Something Shocking, Controversial or Unexpected

 

News about shocking events, controversial opinions or unexpected announcements always gets a lot of traction.

Look for unusual things and see how you can put your own spin on it. Alternatively, look for commonly held beliefs that you disagree with and make your disagreement public.


#8 – Ask a Question

 

Ask an insightful question. Your followers will often vie to be the first to answer the question. If your question is thought provoking, people will often go out of their way to write great answers.

This can help spark very interesting discussions about your question, your products, your brand or your hashtags.


#9 – Say Hello (Every Day)

 

It may be contrary to what a lot of people say, but if you’re an active Twitter user, get in the habit of saying “hello” or “good morning” each day when you log in.

This tells Twitter users who interact with you regularly that you’re open to interaction. People love interacting with other users who’re actually there interacting with them. By saying “hello” at the beginning of every day, you let people know you’re in front of your computer and open to messages and tweets. Add a little something extra to make people think or bring a smile to their day.

Note: Don’t use this tactic unless you tweet at least 10 times a day. Otherwise when someone views your stream, all they will see is a series of “Hello.”


#10 – Post Something Funny

 

Post something off the cuff or humorous. Don’t post humorous content too often if you run a business Twitter feed. However, posting something funny every once in a while can be a great way to keep your stream lively.

Sometimes the best way to post something funny is to just post something off the cuff. If you have a smartphone, post the funny idea you have right away rather than waiting. And note, this is NOT really a tweet from Barack Obama, but is quite funny.


These ten ideas, along with any variations you come up with, will help you keep your Twitter stream flowing with all kinds of different tweets. Develop your own style, blend it with your brand and post consistently to build a strong following.

What have you found is a strong strategy for how you share on Twitter? Please share in the comments.

The Do’s and Don’ts on Twitter

Twitter is a useful tool for both personal and business needs. If you are new to Twitter, it may be helpful to learn how to use it to your best advantage. Here are a few do’s and don’ts to get you started. [Read more…]