How to Use The Twitter Facebook Application

Social-Media-Ideas-GirlTwitter makes it easy for you to share your tweets on Facebook too. This guide shows you how to set up and customize your application.

 

To get started, navigate to: CLICK HERE 

Install Application

To activate the application, you need to start by installing it. Click “Install” as shown below:


 

Facebook will automatically open in a new window and you have to give the Twitter application permission to access your account. Click “Allow” to continue the process.


 

Next, you’ll be asked if you want to connect your Twitter and Facebook account. Click “Allow” to proceed.


Connect to Profile & Pages

You can connect your Twitter updates to your profile and any Facebook Pages you have set up. You can also transfer your avatar from one account to the other, if you’d like.  We are going to connect Twitter to our Facebook Page in the example below.


 

We have clicked our Facebook Page and now, once again, have to give permission for Twitter to post to our Page. Click “Allow” to continue.


 

How it Looks

We go to Twitter and write our tweet. It appears in the timeline:

And the tweet will then appear on Facebook, with the note that it came “via Twitter” as shown below:

How Facebook Places Works

WVA-FacebookFacebook Pages helps business owners to get more exposure and interactivity to their local, physical businesses.

People who’ve never heard of your business can find you by clicking on “Nearby Places” in their mobile apps. They can also find your business through their friend’s walls, when they “Like” your business or “check in” to your business.

Though there are a few other local check in based apps (e.g. Foursquare,) none can boast Facebook’s 500+ million users.

Here are some of the main features and benefits of using Facebook places for business owners.

Appearing on Friend’s Feeds

Anytime someone checks into your business, it’ll also show up on their friend’s feeds.


 

Appearing in the iPhone’s “Nearby Places”

When someone’s near your business, they can easily find you by clicking “Nearby Places” or by searching for a specific type of business. (i.e. “restaurant.”)


 

Appearing in the iPhone’s Friends Check in

iPhone users can also see a list of all the places their friends are at or have been to.


 

Likes and Check ins Displayed

A business that has a lot of people checking in, liking and posting on their wall has a lot of social proof.

Much like how people prefer to go to crowded restaurants rather than empty restaurants, social proof will help you get more people through the door through perceived popularity, as well as help you get even more likes, checkins and comments. It’s like a snowball effect.

Through effective promotions, you can get a lot of people to like and checkin to your place. That, along with the snowball/social proof effect, can turn into a very effective marketing mechanism.

Example: A café’s credibility increased through having many users.


 

Having Your Own Wall & Pictures

Once your page is active, you’ll have an interactive wall where others can interact with one another, a photo gallery where you can put business-related shots, as well as all the other features of Facebook Places.


 

Detailed Business Information

You can put a lot of details that your users would find useful on your Facebook Place. They’ll be able access this information online or on their mobile device.

Users will be able to find your website, your hours of operation, your phone number, your address and even a map showing your location.


As you can tell, Facebook Places offers some incredible opportunities for business owners to connect with their customers, as well as to make it easier for more people to find their business.

Checklist for Using Facebook Places Effectively

WVA-FacebookIf you use Facebook places well, you can generate a lot of buzz and publicity around your business, often for free. In fact, most of the buzz and publicity will be generated by your own users, with just a little prompting from you.

Here’s a checklist for using Facebook Places effectively, from the most essential fundamentals to more creative marketing techniques

1. Be an Active User

In order to really understand how people use Facebook Places, and to get into your customer’s heads so you can figure out what they want and how to serve them, you need to actually be a user of Facebook Places.

Use Facebook Places yourself to find restaurants, connect with friends and to make decisions on where you spend your time.

Pay attention to how you choose where to go, what impresses you and what turns you off about how other business owners have configured their Places.

2. Combine Your Page and Your Place

Upon completing the verification process for claiming your business, you’ll be able to join your page and your place.

Join your page and your place allows you to have a place with a wall where people can post comments, while still having a presence on Facebook Places. It gives you the best of both worlds.

3. Have Detailed, Professional Photos

Your photos will have a lot of influence over whether or not someone clicks on your place on Facebook.

It’ll also influence decisions on whether or not to go to your business. If there are three restaurants near them and one has spectacular photos while the others don’t, there’s a good chance they’ll go to that one restaurant.

Consider hiring a professional photographer and/or a professional graphic designer to help you get these photos.

Example: A noodle soup restaurant with close-up shots of their noodles.


 

4. Description, Address, Website & Other Information

First and foremost, make sure the address, phone number and website information is complete, up to date and accurate. People will use your Facebook Place to try to find you or learn more about your business, so it’s crucial that all the information there is completed.

To add more info, just click “Edit” on a page or place that you own.


 

Then fill out the information.


 

5. Encourage Providers to Post & Host Discussions

Encourage service providers in your business to post on your wall and host discussions about their services.

For example, if you run a spa, have your masseuses post their massage times, client reviews, new techniques, etc all on your wall.

If you run a live music venue, have the bands interact with fans on your wall. Have them use it to announce up-to-the-minute news about the event.

Get the other people in your business involved. Everyone can play a hand in increasing the popularity of your wall.


 

6. Rewards for Checking In & Posting on Your Wall

While Facebook Places doesn’t have “badges” like Foursquare, there’s nothing preventing you from giving out your own rewards.

It could be something as simple as giving away a free meal to the person who checks into your business the most this month.

Announce the contest on your wall, then give an update on who’s winning twice a week or so. Keep up the competitive spirit, change the prizes around every month and build up some buzz around your business.

7. Run Facebook Ads

Facebook gives preferential treatment to ads that keep users in their system rather than sending them out. It gets higher approval rates (almost 100%) and often lower CPCs.

Facebook allows you to run ads directly to pages and places. While you may not always want to be running ads, a well-timed ad right before a major event or launch can make a big difference.


 

8. Tie In With Events at Your Venue

One very effective way to take advantage of Facebook Places is to host events. These events, when posted on your place’s wall, will appear as a clickable link.

Having events allows you to promote the event to the users of your place, as well as promote your place to people attending the event.


 

9. Ask Your Customers for Their Favorite Stories!

How do you increase user participation? Just ask!

A well-placed question, like “what’s your favorite story at [your business]” or “what topic would you like for our next open mic?” could easily spark a cascade of discussion, responses and shares.

10. Give Your Customers Special Deals

How about a free coffee if they order breakfast on a certain day? Or announce your customer loyalty program?

There are many ways to use your page and place to your advantage. Don’t overdo it with the promotions, but a well-timed discount every now and then can help boost sales for several days or weeks.


 

These are some of the most important fundamentals, as well as a few more creative and advanced marketing tactics. Facebook Places is still pretty new, but business owners who’re putting in the time to learn it are finding that it really pays off.

How to Add Your Place to Facebook

WVA-FacebookHave a local business that isn’t added to Facebook yet? Getting your place listed is actually quite easy.

Before you start, you’ll need a smartphone. At the moment, you can’t create a place just online.

Here’s how to get your place listed in Facebook.

Step 1: Physically Locate Yourself Near Your Business

To add your business, you’ll need to be close to it, preferably in your store or next to it.

Take out your phone and access the Facebook application.

Step 2: Click “Places”

Click on “Places,” located in the center of the Facebook springboard.


Step 3: Click “Check In”

Click “Check In” in the upper right hand corner.


 

Step 4: Click “Find or Add a Place”

When you click “Check In,” Facebook will display a list of all nearby places. Instead of clicking on one of these locations, search for the name of your business.


 

When Facebook doesn’t find it, you’ll be prompted to add your business.


Click on “Add [your business name].”

 

Step 5: Add Your Business

Enter your business name and an optional description. Click “Add” in the upper right when fininshed.


 

Click on “Add” when prompted.


 

When your place is added successfully, you’ll see this screen:


 

Congratulations! You’ve just added your local business to Facebook Places.

How to Claim Your Business on Facebook

WVA-FacebookIn order for you to be able to manage your place, merge it with a page and in general take full advantage of your place’s capabilities, you need to claim the place as your own.

Claiming the place as yours will give you admin access. In order to do this, you need to be able to verify that you’re the owner of the business. You can do this either using the business’s listed phone number, a custom-domain email address or by sending in business documents (i.e. articles of incorporation.)

Here’s how to claim your business as yours.

Step 1: Find Your Business

Do a search for your business’s name. Click on the business in the results.


 

Step 2: Click “Is This Your Business?”

In this lower left hand corner of your place, click “Is this your business?”


 

Step 3: Click “Proceed with Verification”

Read the terms for claiming a business, then click “Proceed with Verification.”


 

Step 4: Verify Your Business

Enter as much of the information Facebook asks for as possible.


 

If your business phone number matches a listing on your website or other verifiable source, Facebook can call you to verify your ownership.

If your email address matches your business’s website domain (i.e. @mybusiness.com,) they can verify your ownership by email.

Otherwise, you’ll be asked to upload documents to prove your ownership or affiliation.
Claiming your business is that easy. Starting the verification process should take less than 30 minutes; and the whole process should take less than a week to complete.

4 Ways to Increase Your Facebook Fan Page Visibility


As a business, you likely understand the growing importance of having a strong, visible presence in the world of online social media.  Facebook is the highest ranking website in the world, and it is therefore tantamount to your business’ success that you learn how to best tap into this expansive market.  Fortunately for you, Facebook makes it pretty easy to take up residence and establish a strong Internet following with its fan page feature.  A Facebook fan page is a great way to interact with existing customers, advertise your business in the world’s largest market, and gain a new following, and any business that is any business should have one.  The next most important step to creating a Facebook fan page is learning how to use it to its full capacity, and that begins with learning how to make your page visible to as many people as possible.

 

Here are four ways to increase your Facebook fan page visibility:

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  • Be active.  It’s quite simple, really: if you want to increase your fan page’s visibility, then you have to participate on other fan pages.  Make it a point to like other, related fan pages, and then browse their wall and photos and interact with their fans in a way that will get you some attention.  When you make the effort to participate on other fan pages, they tend to reciprocate, and their fans notice and jump on board.
  • Post useful content.  No one is going to enjoy getting spammed by your fan page ten times a day with the same promotional line or two.  If you really want to gain loyal fans who are inspired to send more fans your way, then you need to provide them with something of value.  Take your time formulating entertaining, interesting, and informative posts.  Also, post them consistently and at the same time every day so your fans will know what to expect from you.
  • Spreading the word.  Include the link to your Facebook fan page on all of your business communications.  This includes business cards, email signatures, letterheads, and advertisements.  It’s a numbers game, and there’s no such thing as promoting your fan page through too many outlets.
  • Ask for help.  Once you have proven to your fans that you care about providing them with quality posts and genuine interactions, you should have some loyal fans who will have no problem helping you out.  Don’t be afraid to ask them to recommend you to friends and share your status updates, posts, and pictures.

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Increasing your visibility on Facebook is not rocket science, but it will take some serious effort on your end.  Don’t expect that it will happen naturally.  To make the most out of your social media marketing efforts, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 New Facebook Changes That Will Impact Your Business


If you use social media to market your business, then you no doubt understand how quickly things can change on that front.  It can sometimes be hard to keep up with all those changes, especially when you don’t know how they might impact your business.  When it comes to using Facebook, you simply cannot afford not to stay in the know.  That’s because Facebook is a very powerful marketing medium, and if you aren’t taking full advantage of all Facebook has to offer your business, you can bet your competition is.  Facebook’s newest wave of changes comes in its new Timeline format.  What does that mean for you?

 

Here are five new Facebook changes that will impact your business:

 

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  • The cover.  Now, instead of just a small snapshot, Facebook provides for you a huge “cover” photo section, in the form of a horizontal banner that sits atop your Timeline and stretches from one side of the screen to another.  This cover image is the first thing your page visitors will notice, and is a powerful marketing tool where you can highlight your company’s logo, team members, or any other image that relays your business’ message.
  • Engagement.  Before, customers were unable to directly message you from your fan page.  However, that has changed with Timeline.  This allows for increased customer engagement, which in turn means happy, loyal customers.
  • Placement.  Your photos, apps, likes, and more now appear banner-style at the top of the page, right under your cover.  Not only is this more visually appealing, but it also allows you to move these features around so that you are drawing attention to the things most important to you.
  • The highlight feature.  Want to make a major business announcement or draw special attention to a new product, service, or deal?  The highlight feature allows you to stretch your important posts across the entire Timeline, making it a standout among your other, less important posts.
  • Admin panel.  Timeline’s new administrative panel is super-easy to use and has a lot of new features that enable you to customize your Timeline to your unique needs.

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The new Timeline format went into full effect on March 30, 2012.  That means every Facebook user will be forced onto the Timeline bandwagon, whether they like it or not.   We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Reasons Your Facebook Store is Struggling

Facebook Store
If you have a business, then you really cannot afford to miss out on the myriad opportunities available via the world-wide web.  When it comes to developing a strong Internet presence, having a web site is not enough.  Social media is where it’s at, and social networking sites are making a concerted effort to cater to your business’ marketing needs, in a big way.  One such development in social media that could revolutionize the way you do business is Facebook commerce (or, F-commerce).  That’s right – you can actually run a successful store on Facebook.  If you already run a Facebook store for your business, and if your store is not yet successful, it is likely that you need to make some changes.

 

Here are five reasons your Facebook store is struggling:

 

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  • Your social media director.  If you aren’t taking your social media direction seriously, then you are making a big mistake.  Many uninformed businesses hire (or intern) young, fun college students who will work for peanuts.  The problem is, these employees tend to show up to work less often and put less serious effort in than seasoned professionals.  Don’t skimp on your help.
  • The wrong social commerce provider.  Look, no two social commerce providers are the same.  Sure, you got into the whole F-commerce venture when it was still hot off the coals, and it is therefore understandable that you didn’t necessarily understand what to look for in a social commerce provider.  But that is no excuse not to do your research now to figure out if your provider is truly the best fit for your unique needs.  Shop around.  Talk to other business owners who engage in F-commerce.
  • Inactivity.  Facebook is a fast-moving medium, plain and simple.  You have to be consistently active on Facebook to maintain your presence.  Again, your social media director should be doing this.
  • Engagement.  Don’t talk AT your Facebook customers.  Converse WITH them.  Engage them in mutually beneficial interactions.  Provide entertaining, informative, and interesting posts, and invite your fans to contribute.  Experiment with surveys and contests – anything to increase engagement.
  • Give them what they want.  Your Facebook customers are a finicky bunch.  If they feel the sole purpose of your Facebook presence is to sell to them, they’ll snub you.  Provide them with incentives.  Coupons and special, Facebook-only deals are nice.

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Facebook commerce can elevate your business transactions to the next level, if you do it correctly.  To make the most of your social media marketing, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Ways the Facebook Timeline Will Help Your Business


Many of those who are new to Facebook Timeline are quick to question the need for yet another new Facebook makeover.  After all, didn’t we just recover from the last one?  The thing is, Facebook’s Timeline is really cool, and it has some great new features that can really improve your business’s online credentials, as long as you know how to use it to its full potential.  Need convincing?

 

 

Here are five ways the Facebook Timeline will help your business:

 

 

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  • Your cover art.  Perhaps the first thing people notice about Facebook Timeline is the huge, banner-style cover photo that frames the top of the page.  This eye-catching space is a great way to really showcase your business’s logo, your team, and other business-related images in a creative way, and is a marked improvement over the previous Facebook format.
  • Staying current.  In today’s techno-centric market, staying current is as important to your business’ reputation as is your knack for great customer service.  As people are often slow to accept what they aren’t familiar with, and businesses are no different, you can really gain a competitive edge and prove that your business is current, by learning the ins and outs of Facebook Timeline right away and using that knowledge to your advantage.
  • Easy to Navigate format.  Facebook Timeline really is easier to navigate than the old format, plain and simple.  By putting things in chronological order and providing useful navigation tools for your page’s visitors, Facebook is enabling you to provide for your customers your complete company history, and in a visually pleasing format.
  • New ads.  Along with Facebook’s new Timeline format, the social networking giant has also revamped the look of their ads to fit into Facebook Timeline in a streamlined fashion.  The new ads sit on the right side of the page and actually look like content.  Therefore, these ads can be a great new tool for marketing your business.
  • The highlight option.  Highlight important events, specials, and business announcements on your Facebook Timeline to give it a full-page horizontal spread.  This is a great way to put a spotlight on things you really want your customers to know about your business.

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Facebook Timeline is not exactly a complete overhaul of how you choose to market your business through social media. After all, the idea is still to attract people, engage them, and inspire them to send others your way.  For help making the most out of your business’ new Facebook Timeline profile, contact us,  Westwood Virtual Associates.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.

5 Ways to Increase Your Facebook Fan Activity


Gone are the days when you marketed “to” your customers.  Now, with the popularity of social media, there is a new way to market: it’s interactive.  You no longer have to figure out creative ways to relay messages that will somehow get peoples’ attention, and then sit back and hope it’s working.  By marketing through social media, you get to hear your customers’ reactions first-hand, and can tweak your marketing efforts accordingly.  If you have accepted the new reality of social media marketing and are ready to take your Facebook potency to the next level, it is time to start thinking about improving your interactions with your fans.  How do you do that?

 

Here are five ways to increase your Facebook fan activity:

 

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  • Interact on other fan pages.  This is quite simple: if you want to establish your credibility on Facebook and lend some relevance to your fan page in order to stimulate fan interactions, then you need to be active in the Facebook world.  One of the best ways you have of doing that is to be visible on other, related fan pages.  Get involved in serious discussions, post useful tidbits of information, or even just show support for the page, and people will reciprocate by participating more on your fan page.
  • Apps.  There are a number of useful applications that you can plug into your fan page in order to encourage interactions amongst your fans.  For example, the “Fan of the Week” app actually keeps track of your fans’ participation and acknowledges your top fan of each week.  People love recognition and this app will encourage them to hang out on your page more often.
  • Be genuine.  Your fans don’t want to feel that they are communicating with a robot.  Be human.  Be yourself.  Interact on a personal level and people will respond.
  • Fan page partnerships.  Make it a point to promote other fan pages that you support, and those fan pages will do the same for you.  You can promote other fan pages by sharing their pictures and posts, and by linking to their pages from your own page.
  • Have a contest.  Host a giveaway of some sort and provide your fans with a chance to win it, based on their participation.  You can set this up any way you like.  Many fan pages pose a silly question, or even a photo caption contest, and then advertise the prize and the deadline date.

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As you can see, there are some very simple steps you can take to increase your Facebook fan activity.  If you want to get the most out of your social media marketing, contact the professionals.  We at Westwood Virtual Associates can help take your Internet presence to the next level.  Contact us by phone, at 513-317-3049, or email: Joanne@WestwoodVA.com.