The 3 Biggest Mistakes Most Business Make With Video Marketing | Avoid These Video Marketing Mistakes Cincinnati OH


 
 

There are a few common mistakes that most business owners make when getting started with video marketing.

Avoiding these video marketing mistakes will save you money and make your videos much more effective.

Number-oneNot optimizing them properly.

Optimizing videos so they rank well in the search engines is usually the hardest part of video marketing.
The way you name your video, and the information that you provide to YouTube when you upload it, all effect how well and how fast it will rank in the search engines.
We could write an entire report on optimizing video, that’s not what this report is intended to be, so we’re not going to get too deeply into it. But, if you have questions or want more specific information, give us a call, we’ll be glad to talk about it in more detail.

Number-twoNot tracking the results of their video marketing campaign.

This is another very common issue that we see (Not only with video marketing, but other forms of advertising as well.)
The easiest way to track the results of your video marketing campaigns is to assign them a dedicated phone number that will allow you to keep track of the amount of phone calls that you receive as a result of people watching the video.
It’s very inexpensive to get a tracking number for your video or other marketing campaigns.
When we create video marketing campaigns for our clients, we use a service that both tracks the number of calls, and has the option to record phone calls for even more in depth analysis.

Number-threeThinking you need to hire actors and a high-priced video production company.

This couldn’t be further from the truth.
A high-priced video production company should be able to make you an amazing marketing video. After all, that’s why their high-priced, right?
If you want to spend a couple thousand dollars on a video, this is the way to go. A few years ago, this was your only option, but nowadays it’s really not needed. You can produce effective lead generation and branding videos much more affordably, even with just your cell phone, like I mentioned above.

 
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

5 Things You Must Do To Every Video In Order To See Results | Tips For Effective Video Marketing Cincinnati OH

Number-one Engage the viewer.

Your video should “speak” directly to a particular target customer. Imagine yourself speaking directly to a customer that needs your particular product or service. Remember if you are using your phone that the screen is not the lens. It looks best if you look into the lens.

One of the important tips for effective video marketing Cincinnati OH is to put yourself in your audience’ shoes and imagine yourself watching your video.

  • What you want to hear?
  • What would you want to see?
  • What would make you more inclined to pick up the phone and call?

These are all things that you should keep in mind when making your videos.

Number-twoFocus on the benefits.

When conveying your message in your videos, try to focus more on the benefits to the customer, not so much the features of your product or service.

Don’t just tell people what the product or service is, but focus more on exactly what the customer will get from it. Tell them how your product of service benefit them and effect them in a positive way.

Number-threeOptimize for keywords.

After you’ve created your video, there are certain things you can do that will help optimize them and get them ranking quickly for the keywords that you’d like to target.

Number-fourUse strong calls to action.

You need to end your videos with strong calls to action that tell the viewer exactly what you want them to do next.

  • Do you want them to pick up the phone and call you?
  • Do you want them to visit your website?
  • Do you want them to show up in person?

Whatever you’d like them to do, you need to tell them. Sometimes it may seem obvious to you, but don’t assume they’ll know what to do next.

Number-fiveUpload to multiple video sharing sites.

There are a number of video hosting & sharing sites where you can upload your video for additional exposure.
YouTube, Vimeo, Facebook Video, Wistia, among others, are all video hosting and sharing sites that have their own unique features and advantages.
You want as much exposure as possible for your video, so should distribute it across as many sites and platforms as possible.

 
 
Next in the series: The 3 Biggest Mistakes Most Business Make With Video Marketing
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

The Easiest Possible Way To Get Started | How to Start Video Marketing Cincinnati OH

The easiest way on how to start video marketing is by shooting a short video with your smart phone.
Today, almost everyone on the planet has a smart phone that can record video.
You can record yourself briefly explaining one of your products or services, the benefits that it would provide to the customer, and end the video with asking them to call you if they’re interested.

Keep it simple, it really doesn’t need to be complicated.

Getting your message out there, even if it’s not perfect, is better than not getting your message out at all.

 
 
Next in the series: 5 Things You Must Do To Every Video In Order To See Results.
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

Types of Videos You Can Create for Your Business | Video Content Marketing Cincinnati OH

Once you build a video content marketing Cincinnati OH it is important that you have a particular objective on your mind for it.

  • What objective is there for your online video?
  • Are you promoting a particular service or product?
  • Would it be generating leads for your organization?
  • Have you consistently incorporated your brand in your video?

Let’s think about this first and have a plan!

After you have determined the purpose then you’ll be able to make a decision on the type of video that could be most appropriate.
A branding video should be engaging and really highlight what your company does. You might want to hire a professional videographer. If you want a videographer referral in the Cincinnati area contact me.

You want to get viewers to interact with your video, so having a call to action at the end is imperative. Get them to click on a link to take them somewhere. This could be to answer a poll, visit your website or they could click to get a coupon or a discounted service.

Lead generation videos are usually more targeted and have a specific goal. They’re meant to speak directly to a prospect that’s interested in one of your services. Your aim is to get interested prospects calling and turn them into loyal customers.

No matter what type of video you create remember to keep them short. This ensures that your viewers will stay and watch until the end.

Next in the series: The Easiest Possible Way To Get Started

Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

Why is Video Marketing is the Right Way to Go? | Cincinnati OH

So now we gather that video marketing in Cincinnati OH is hot and it is the ideal time to take advantage of this fast growing advertising medium.

But why is video marketing the best option to market your products?

  • Videos can easily help you rank higher in Google.
  • Videos target an audience who prefer a visual format as opposed to text.
  • Videos allow you to showcase products that just can’t be explained with short text.
  • Establishing a YouTube channel helps you gain followers.
  • Your video could go viral which can help build you a gigantic online following.

Let’s face it, the average attention span of a web user today is measured by seconds. People nowadays are used to have instant access; they want things to be fast. Visuals always work better than text in this case. If you could summarize a 3-page website into a 2-minute video, people would definitely prefer to watch the video. Why tell when you can show? Users have the tendency to browse and skip through information.

However, if you are able to engage the users and present your information in visual form, then you’re a huge step ahead. People would prefer to watch a short video instead of reading long text.

Furthermore, visuals create a better experience for the audience when compared to text. People could actually imagine and realize that what your business and services are all about. And the audio helps your viewer to better understand. Hearing your voice inflection, adding life to the written word.

 
 
Next in the series: Types of Videos You Can Create for Your Business

 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

 

Getting Started With Video Marketing | Cincinnati OH

Gone are the days when businesses could make do with traditional marketing means – online marketing is now a necessity for any local business. Online video content, especially, has been taking the marketing world by storm, with sites like Youtube and Vimeo having millions of unique visitors every month.

Video marketing has become one of the highest rising and most popular ways to generate traffic online.

Here’s how powerful videos are as a communication tool:

  • YouTube has more than 1 billion users all over the world.
  • Every day people watch hundreds of millions of hours on YouTube and generate billions of views.
  • The numbers of hours people are watching on YouTube each month is up 50% year over year.
  • 300 hours of video are uploaded to YouTube every minute.

Source: https://www.youtube.com/yt/press/statistics.html

Now you can understand how important it is to incorporate video into your marketing plan. This is the trend now.

People are switching from reading to watching instead.

As TV advertisements and other traditional marketing means are getting less and less reliable, creating your own videos helps promote your business faster and for a much more affordable cost. So many ways to use video:

  • product demonstrations
  • testimonials
  • before and after
  • tutorials
  • behind the scenes

and the list goes on….

Next in the series: Why is Video Marketing the Right Way to Go?

Ready to start? Wants some cool videos to get started? Check out these 2 resources:

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

 

Low End Video Camera Comparison Chart

NOTE: Comparison chart was created based on available information and features are subject to change.

 

Flip Ultra HD

Kodak PlaySport (Zx3) HD Waterproof

Toshiba CAMILEO® S30 1080p HD

Sony Bloggie Touch

Samsung HMX-E10 1080P Pocket Camcorder

Price

$109

$134.95

$111.72

$134.99

$86.39

Size

1.2 x 2.2 x 4.2 inches, 6.1 ounces

2.4 x 1 x 2.7 inches,1.2 pounds

4.3 x 0.8 x 2.4 inches,2.8 pounds

2.7 x 4.9 x 2.7 inches,9.8 ounces

0.7 x 4.3 x 2.3 inches,8.8 ounces

Battery Type

AA Rechargeable (included,) accepts AA standard.

Lithium Ion, Rechargeable

Lithium Ion, Rechargeable

Lithium Ion, Rechargeable

Lithium Ion, Rechargeable

Resolution

1280 x 720

1920×1080

1920×1080

1920×1080

1920×1080

Built In Memory

8 GB Internal

128 MB built in, SD/SDHC slot expandable up to 32 GB

128 built-in, 64 GB expandable SD/SDHC

8 GB Internal

MicroSD (not included)

LCD Display

2 Inch Screen

2 Inch Screen

3 Inch Touch Screen

3 Inch Touch Screen

2.7-inch Touch-Screen

Recording Time

2 Hours

10 Hours of HD Video @ 32 GBs

60 Mins per GB  at 420p resolution, 20 mins per GB at 720p

4 hours

No data from manufacturer

Additional Features

Includes proprietary movie-editing software

Waterproof to 10ft

Self-Timer, Auto-Focus

12.8 MP Stills while filming, image stabilization

270-degree swivelling lens

Optimizing Videos Embedded on Your Site for Search Engines

Digital Media - Buying a video camera - video
If you’re in the habit of putting embedded videos on your site, how can you help make sure those videos get ranked?

What makes a video page rank, while others don’t?

 

Let’s examine some of the most important rankings factors, along with how you can get your embedded pages to the top of the search engines.

 

Step 1: Optimize Your Video Title Tag

Take a look at the keyword data for some of the main keywords in your market. You should try to target some of those keywords, especially to “how to” keywords and the “video” keywords.

For example, if you have a fly fishing website, you might target keywords like:

  • How to put a fly on a hook
  • Fly fishing video
  • Fly on hook video
  • How to reel a fly fishing rod

And so on and so forth.

Once you’ve selected your keywords, make sure the keyword is in the title tag of your website. Lead with the keyword, then have the title of the page after it.

Make sure your title tag is less than 66 characters. Why? Because after 66 characters, your title tag is cut off in the Google search results. The rest of the title will be replaced with “…”

Step 2: Optimize Your Video Meta Description Tag

Your description tag is what search engines will use to describe your website, directly below the title tag in the results.

video

To change your description tag, add or edit the meta description tag in your HTML <head> tags.

Step 3: Get Your Video Transcribed

As amazing as Google’s technology is, they still can’t “listen” to a video and understand what’s being said. Therefore, anytime you just have a video embedded on a page, Google won’t know whether you have a content-rich page or not.

You could either write a complete article to go along with the video, or you can just get the video transcribed. Just go on oDesk or eLance to create a job posting or to find a transcriber.

Many transcribers in India or the Philippines can be hired for as little as $5 an hour. It takes about 4x as long to transcribe as the video length, so a 5 minute video will take about 20 minutes to transcribe.

Here’s an oDesk screenshot, search results for “Transcriber”:

video

Step 4: Get Increased Distribution

To get more traffic to your main videos on your site, it often helps to distribute a few peripheral videos to other video sites like MetaCafe or Vimeo. There are literally dozens of such sites, and while none of them have the kind of traffic that YouTube does, combined they’re a formidable source of traffic.

Instead of distributing the videos by hand, the work will be much faster and less tedious if you used a service like TubeMogul (free) or TrafficGeyser (paid) to distribute your videos.

Step 5: Embedding Mini-Videos to Increase Page Views

One powerful way to get more views to your video is to place a small video on every page in your website. Every time the video is loaded, whether it’s played or not, will count as a view on the video.

Let’s say you run a career-related website. In the sidebar of your website, you embed a small 100 x 75 pixel video. The user can click play to watch the video if they want, but the majority won’t.

Even if they never click play, the mere act of loading your video (because it’s on your sidebar) will increase the view count by one. Every time someone visits a page on your site, it’ll load the video count by one again.

This way, your video count will go way up utilizing traffic you already have.

Step 6: Offer a “Put This on Your Site” Code

One of the factors that YouTube looks at when deciding how your video ranks is how many other people embedded your video. If many people are taking your video and putting it on their sites, YouTube’s going to assume that the video should be ranked higher.

You can make getting embeds easier by offering the embed code on your site.

Simply put the embed code below your video, with the heading “Put this video on your site!”

video

If you want, you can even hide the code so people need to click a button for the code to show.

Step 7: Getting Backlinks

Backlinks play a very large role in getting pages to rank. Some would even say it’s the most important factor of all.

Deep linking, or the strategy of linking to specific pages rather than the home page, is often more effective than concentrating all your links in one place. If you have many videos, try to build a number of backlinks to each of them.

Here are a few potential sources of backlinks:

  • Forums
  • Blogs
  • Web 2.0 Properties
  • Article Directories
  • Guest Writing
  • Press Releases
  • Resource sections on other people’s sites

The most effective backlinking strategy in the long run is to simply put out top notch content. Other people with websites on your topic will then link to your videos as valuable resources.
Optimizing your embedded video page isn’t that different than optimizing a web page for search engines. Follow good SEO practices in your title tags and backlinking strategy. Make sure you always have text content as well as video content. Distribute your videos using a distribution service to get more exposure, and try embedding your videos in main pages to get more view counts and higher rankings. Finally, offer the embed code to visitors to help spread your videos through the web.

Add Promotional Text to Video: Windows Movie Maker

Digital Media - Buying a video camera - video
When using video to market your business, you can get more bangs for your buck by adding promotional text to your videos.

It’s easy to do and only takes a few minutes using Windows Movie Maker software. Here’s how.

You will need:

  • Windows Movie Maker
  • Previously Created Video
  • Promotional Text

Step 1: Open Movie Maker

When you open Movie Maker, here is what you’ll see.


Step 2: Import Video to Project

Click the Add Videos & Photos icon in the home tab navigation as shown above.

Locate your video on your computer. Select it and click open.


Your video should now show up in the story track on right side of Movie Maker as shown here.


Step 3: Select Slide to Edit

Click the slide in the video that you want to add the promotional text to. As you click each slide, you’ll get a preview in the left side of the screen.

In our case, we want our promotion to show on the last slide to direct people back to our website. Therefore, we’ve selected the last file in the story track and we see here the preview of that file.


Step 4: Add Promotion

On the home tab, next to the snapshots icon, you’ll see a list of three editing features.

  • Title: Adds a new title before the selected item
  • Caption: Adds text that displays over the existing video or photo
  • Credits: Adds the credits, director, stars and location to the video


Click the Caption icon and you will have a new text box added to the slide you’ve selected. Simply click to enter your promotional text and click away from the slide when you’ve finished.


Once you add text, you will see a Text Tool tab option open up. Here you can change the text format to suit your needs.


Step 5: Save Video

At this point, the editing is done. But before you do anything else, you need to save your video as a project in case you need to edit it later. Click the small arrow next to the home tab and then click Save Project As. Name the project and click save.


Now that the project is saved for future edits, you can save your video in a format suitable for viewing. Again, click the arrow at the top left of the screen and this time you can do one of two things:

  1. Publish the video to the web (to places like Facebook, YouTube, etc)
  2. Save the video to be viewed on the computer and/or uploaded to the web at a later time.

We want to save the video and upload it later so we mouse over Save Movie.

The next step is to select the size and quality of the video being saved. The most popular settings are pre-defined and include:

  • High Definition: The highest quality and creates a movie at a 1440×1080 pixel resolution.
  • Burn to DVD: The next highest quality creates a 720×480 resolution video.
  • For Computer: Videos with this setting will be of medium quality with a resolution of 640×480.
  • For Email: This is the lowest quality and has a 320×240 resolution.

There are also settings for viewing on mobile devices and manual size settings that you can browse through at your leisure.


Once the movie is finished saving to the new format, you’ll get the following dialog box where you can play to preview your video.


 

Optimizing YouTube Videos for Search Engines

Digital Media - Buying a video camera - video
YouTube is the world’s second largest search engine, larger than even Bing or Yahoo.

It’s by far the world’s largest video search engines.

A well optimized video can easily get you tens of thousands of viewers – Each. A video that goes viral can get hundreds of thousands and even millions of views.

Here’s how to optimize your videos for YouTube.

 

Step 1: Determine Target Keyword Volume

Much as you would if you were optimizing for search engines, the first step to optimizing for videos is to determine both the keyword volume and the competition for each keyword phrase.

Use the Google Keyword Tool to compile a list of potential keywords. You should target a variety of keywords, some of them high volume and high competition, others lower volume with lower competition.


 

Step 2: Determine Strength of Competition

How strong are competing videos? Do as search for your target keywords and analyze them by:

  • Number of views
  • Number of comments
  • Number of replies
  • Number of likes
  • Number of video responses
  • Percentage of people who liked the video, out of total viewers
  • Channel subscribers

To view the number of likes, just open a video. It’ll be right under the view count:


To count the number of comments, click on “View All Comments” at the bottom of the page:


The comment count will be right above the comment box:


Put all this data, along with the total number of views, into an Excel spreadsheet. Do this for at least 20 keywords.

Match up the number of views to the strength of the competition. Look for the weakest competition, as compared to the highest number of monthly searches. Then select the keywords with the best volume-to-competition ratio to optimize for.

Step 3: Write a Keyword Optimized, Attention Catching Headline

The headline has two jobs:

  1. To get the video to show up when someone searches. Google uses a relevance check to make sure the videos that show up are relevant to their search.
  2. To convince people to actually click on your video once it shows up in a search.

 

The most important thing in writing the title tag is to make sure your main keyword is in the title.

 

The second most important thing is to make sure that your title has well written copy that gets people to click.

Step 4: Get as Many Favorites, Likes and Comments as Possible

The number of likes, favorites and comments you have are some of the most heavily weighed factors for search engine rankings. The more likes, favorites and comments you have, the more YouTube is going to think you have a good video.

How can you increase your number of likes, favorites and comments?

One method is to ask people to do so in your video. You can either hard code into your video, or you can do it in annotations.

To do it in annotations, click on “Annotations” when you’re editing a video.



Click the drop down box next to “Add Annotation” to choose what kind of annotation to add.



Finally, craft a mini-sales message to get people to add comment, like or add your video.


Step 5: Ranking for Related and Suggested Videos

Two potentially lucrative sources of traffic to your videos are related videos and suggested videos. What are they?

They’re the videos that show up when someone else finishes watching a similar video, or the videos that appear on the right hand side of any video you’re watching.


How do you get your videos to appear for on related or suggested videos? Especially other high trafficked and relevant videos?

First, work on the credibility of your own video. The more views you have, the more comments you have and the more likes you have, the higher your likelihood of showing up in suggested or related videos at all.

It’s hard to get a new video to show up in suggested or related videos. But after you have a few thousand views, it really makes sense to try to get them to show up.

Start by copying all the keyword tags that other videos in your industry are using. Having closely related (but not identical) keyword lists tells YouTube that your videos are on as similar subject.6

Then, try to also duplicate the same keywords they target in their title. Of course your title tag should be completely different, but having the same main keyword can really help you land in suggested or related.

Finally, make sure you pick a good video snapshot for your video. In addition to your title, your snapshot is what others will judge your video based on. The higher the CTR to your video from a related video, the more YouTube will think your videos are related and the higher your video will show up in the future.

Step 6: Getting Backlinks

Much like getting rankings in the SEO world, getting rankings in videos requires getting backlinks. The more backlinks, the higher your video will rank.

How do you get backlinks?

The first and most important thing is to have a truly original and high quality video. If you create a video like that, it’s only natural that other people will want to link to your video as a resource.

In addition however, you can do quite a bit of manual link building.

Use sites like Squidoo and Hubpages to get high quality, relevant backlinks. Link to the video from your own site(s). Use distributed articles to get a high number of backlinks.

 

To wrap things up, it’s important to remember that the majority of YouTube users never try to deliberately get their videos to rank. If you’re focusing on video rankings, you’re already in the top 1%. In time, if you follow the tips outlined in this report, your rankings will very likely beat your competitor’s.