Tips for Creating High-Performance Facebook VIDEO Ads

 

Facebook Ads for Small BusinessVideo marketing is one of the most effective and powerful marketing strategies you can use; especially on sites such as Facebook. However, before you create a Facebook video ad, it’s worth considering a number of factors.

Remember, due to how effective video ads can be, the amount of competition you’re going to be up against is pretty high. Therefore, you need to make sure your video ads stand out from the crowd.

Here we’ll look at how you can create high-performance Facebook video ads that will blow your competitors out of the water.

Keep it short and catchy

Just like with written ad copy, videos need to grab the audience’s attention quickly. However, what you may not know is you have approximately just 2-3 seconds to do this!

The actual length of the video matters too. Facebook users aren’t going to sit and watch a video for huge amounts of time. In fact, they’re unlikely to want to view a video for more than 30 seconds. The highest-performing ads tend to be ones that run for no longer than 20 seconds. If you want to create longer videos, stick with sites such as YouTube.

Be sure to target the right audience with your Facebook Video ad

Just as you can with text ads, with video ads you can choose exactly who gets to see it. The more targeted you make it, the better it’s going to perform.

One great tip is to create several different versions of your video ad and then see which one performs the best to your target audience. It’s very rare a brand gets it right the first time. Experimenting with different techniques, audiences and types of video is the key to developing the highest-performing ad.

Make sure the video is engaging even if it’s silent

As a general rule, the majority of Facebook video ads automatically start playing as the user scrolls down the news feed. However, they don’t start with sound. So, if you really want your ad to be successful, you’re going to need to make sure it’s engaging even if the sound isn’t turned on.

Let’s face it, that’s not an easy task! However, it is necessary if you want to ensure your ad performs well.

Facebook video ads can be extremely profitable when done correctly. However, there are so many mistakes you can make when creating them. Following the tips above will help you develop the best-performing ads. It also goes without saying that you’ll need to ensure you’re meeting Facebook’s video ad guidelines.

 

Why Facebook Local Awareness Ads Are Key

 

Facebook Ads for Small BusinessFacebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads.

Designed specifically for local businesses, these ads allow you to reach customers only when they are close to your actual store. Up until this feature was introduced, it was only possible to target customers within the same zip code or city. So why is this new geo-target option useful and how can you utilize it to get great results?

Offering a cost effective, targeted approach using Facebook local awareness ads

It’s a well-known fact that the more targeted an ad is, the more results it’s going to produce. They may not reach as many people as a more general ad would, but the audience they do reach are more likely to be interested in what you’re advertising – therefore resulting in higher conversions.

The fact that local awareness ads can target customers within just one mile of your store is a fantastic benefit. You’re also able to narrow it down by gender and age too.

Of course one of the biggest benefits is the fact these types of ads are pretty cheap. So if you’re looking to spend as little as possible, while at the same time increasing the chances of converting customers, local awareness ads are highly recommended. They’re also automatically optimized for mobile users which is another benefit within itself.

How to use Facebook Local Awareness Ads

So now you know some of the benefits, the question is how do you create them?
The first thing to keep in mind is you should only focus on one location in each ad you create. If you don’t, it’s going to prove really difficult to monitor which locations work better for you.

It’s also important to make sure you use the right call to action. There are only two options available to choose from here. You can either choose to target calls or visits. If you opt for the call function, users will be able to call you directly from the ad. If you opt to target store visitors, they’ll be able to get directions to the store.

Finally, the ad needs to provide a good reason for the customer to call or visit you. What works best with local awareness ads is promotions. Time-limited promotions are especially effective so keep this in mind when creating the copy.

As you can gather from the information in this article, local awareness ads are fantastic for local businesses. They are simple, yet can be extremely effective to the success of reaching your true target audience.

How to Claim Your Business Listing on Yelp

yelpYelp is a user-generated content website that does reviews on local businesses. Anytime someone visits a business and has either a positive or negative experience, they can share their thoughts on Yelp.  Then, anytime someone else is looking for a certain type of business or wants to hear what others have to say about your business, they can do a search on Yelp to read reviews from other customers.

Pull up yelp.com on an Internet browser and enter your business name and city in the search section located at the top center of the page. Click on “search”, and find your listing. If your listing is not there, scroll down to the bottom of the page and click on “add a business”.

Follow the steps indicated.

Yelp 1

Double-click on your listing. A page will appear with the business address and features. Underneath the features, there’ll be a heading titled “Work here? Unlock this business page.” Click on this heading.

Yelp 2

Find the arrow that says “Go to step one” and click on it.
Fill in the blanks as indicated with your name, address, email and a password. Click on “continue”.

Yelp 3

Click on the “call me now” button. Make sure you are by the business phone line before clicking on this button. Answer the phone call from Yelp. You’ll be prompted to enter the security code provided on the computer screen.

Yelp 4

After passing the security check, click on the “access free business owner account ” button located at the bottom of the new page. From here, your business owner account will appear and you will have access to all the business features yelp offers to proprietors.

Pretty simple. Now you can manage your listing on Yelp.com.

Setting Up a Foursquare Listing

foursquareOwn Your Presence on Foursquare

Your business is probably on Foursquare already – take control of it. Foursquare has millions of business listings, all submitted by customers who go to those places.

How It Works

Over 100 million people can find your business through Foursquare.

Potential customers see your listing when they search for places to go – they can look at photos and tips people leave, call you directly, or look up your address so that they can stop by.

What to Add

Your listing includes basic information like your business address and business phone number, but you should make sure it’s accurate. Plus, you should add:

  • A business description
  • Hours of operation
  • Your website
  • Social media links (Facebook, Twitter)
  • Menus (for food and services)

Go to http://business.foursquare.com/business-tools/overview

click on Foursquare 1

Search for your business.

Foursquare 2

 

If it exists then click Foursquare 3

If not then, Foursquare 4

Input your address and be sure to click the map to place the pin in the right location. Click Save.

Foursquare 5

Now you will go through the verification process:

Foursquare 6

Foursquare 7

Google Places – Advertising with Boost

In this tutorial, you will learn how to attract customers to your website or Place page by creating a Boost ad within your Google places account. Boost ads will show on Google and Google Maps search results and are eligible to appear above or next to organic search results. The ad may look something like this.

Google Places

Note: At one time, Tags could be used in a similar way but the Tags option was “retired” by Google.
You will need:

  • A Google account
  • A registered and pre-setup Google Places account
  • An active AdWords account (with or without active ads)

Step 1: Log into your Google account.

On the Google home page, click the login button in the top right corner of your screen. In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click Google Places

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard.

Step 4: Select the Boost link.

On the dashboard tab, you will see a link to set up the Boost ad as well as a link where you can learn more about Boost. Click the “Set up Boost ad” link.

Google Places

You will be taken to the “Set up your Boost ad” page.

Step 5: Select a category.

From the dropdown, choose the category that you would like to use to create this ad. In this case, we clicked on the Business Management Consultant. This is one of the categories we chose when setting up the account.

Note: You can change these options by editing your business info in your dashboard tab’s sidebar. When you’re finished, you will need to click on the Boost link again.

Google Places

Step 6: Add the headline.

Add a catchy headline that will get the reader’s attention. There is a 25 character (not letter) maximum, so spaces and punctuation counts.

Google Places

Step 7: Add a description.

When adding the description, you only have 70 characters to work with. Try to include information that contains keywords as well as why people should click through and your unique services or products.

Google Places

Step 8: Add the link destination.

You may choose to set the ad link for your Places page or to your home page. Unfortunately, at this time, you are not able to set a deep link to your website. Here, we have chosen to drive traffic to our website.

Google Places

To get an idea of how your ad will look, you can see a preview to the right. As you add information or make changes, the preview will change almost immediately. It may look something like this:

Google Places

Step 9: Select or add a monthly budget.

The dollar amounts listed (and checked as the default) are based on ad competition for similar businesses. The default amount can be changed on the “another amount” section; however, as you can see below, the minimum amount that will be accepted is $50.00.

Google Places

Note: Google sets the pay-per-click rate for you, based on your category or niche. In some cases it can be as high as $5 to $12 or more so you may or may not get as many click-throughs as you had anticipated for your money.

Step 10: Save and continue.

Click save and continue to move through the terms of acceptance and payment process.

Google Places

Google Places – Navigating & Understanding Stats

In this tutorial, you will learn how to navigate the Google Places dashboard and read your stats.

You will need:

  • A Google account
  • A registered and Active Google Places account

Step 1: Log into your Google account.

In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click on Google Places.

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard, where you will see two initial tabs. The first tab (default) is the “Dashboard” tab and the other is the “Offers” tab. In this tutorial, we will be looking at the items found on the Dashboard tab, which is where your stats are found.

Google Places

Step 4: Date Ranges for Stats

At the top of your dashboard or stats page, you’ll see two date areas. The first is the custom date range where you can select any stat date range. The second is the recent dates, where you can choose to click and show stats from the last seven days or 30 days.

Google Places

To change the page view to show a custom date range for your stats, click on the beginning date (the first box) and choose your date from the dropdown calendar. Choose the ending date (the second box) by repeating the process. After the dates are changed, click the “Apply” button.

Google Places

Step 5: Activity Graph

The activity graph gives you an over view of the number of impressions (blue) and the actions or clicks (green).

Google Places

Step 6: Totals Breakdown

The totals area gives you the totals for the impressions and actions, as well as a breakdown of the actions. This section tells us that there were 19 impressions and 6 clicks were made during those views.

Under the actions section, we see a breakdown of what the viewers were interested in on your ad. From the information below, we can tell that 2 clicks were for more info on Maps, while 4 clicks went to the website.

Google Places

Step 7: Top Search Terms

In the top search queries section, there are three columns. The first column contains the search terms. The second column shows the number of impressions that showed for that term. The third column is a bar graph that represents the number of impressions.

Google Places

Step 9: Driving Directions

When someone clicks to request driving directions to your business address, this section will show where they would be coming from. Until enough people request these directions, you will see the following message.

Google Places

Note: As you add more options (such as Boost) to your Business Places account, additional stats related to these options will appear on this page.

Google Places – Add Photos, Offers and Respond to Reviews

In this tutorial, you will learn how to add photos, offers and reviews to a Google Places page.

You will need:

  • A Google account
  • A registered and Active Google Places account

Step 1: Log into your Google account.

In the right sidebar, log into your Google account. [Read more…]