Google Places – Advertising with Boost

In this tutorial, you will learn how to attract customers to your website or Place page by creating a Boost ad within your Google places account. Boost ads will show on Google and Google Maps search results and are eligible to appear above or next to organic search results. The ad may look something like this.

Google Places

Note: At one time, Tags could be used in a similar way but the Tags option was “retired” by Google.
You will need:

  • A Google account
  • A registered and pre-setup Google Places account
  • An active AdWords account (with or without active ads)

Step 1: Log into your Google account.

On the Google home page, click the login button in the top right corner of your screen. In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click Google Places

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard.

Step 4: Select the Boost link.

On the dashboard tab, you will see a link to set up the Boost ad as well as a link where you can learn more about Boost. Click the “Set up Boost ad” link.

Google Places

You will be taken to the “Set up your Boost ad” page.

Step 5: Select a category.

From the dropdown, choose the category that you would like to use to create this ad. In this case, we clicked on the Business Management Consultant. This is one of the categories we chose when setting up the account.

Note: You can change these options by editing your business info in your dashboard tab’s sidebar. When you’re finished, you will need to click on the Boost link again.

Google Places

Step 6: Add the headline.

Add a catchy headline that will get the reader’s attention. There is a 25 character (not letter) maximum, so spaces and punctuation counts.

Google Places

Step 7: Add a description.

When adding the description, you only have 70 characters to work with. Try to include information that contains keywords as well as why people should click through and your unique services or products.

Google Places

Step 8: Add the link destination.

You may choose to set the ad link for your Places page or to your home page. Unfortunately, at this time, you are not able to set a deep link to your website. Here, we have chosen to drive traffic to our website.

Google Places

To get an idea of how your ad will look, you can see a preview to the right. As you add information or make changes, the preview will change almost immediately. It may look something like this:

Google Places

Step 9: Select or add a monthly budget.

The dollar amounts listed (and checked as the default) are based on ad competition for similar businesses. The default amount can be changed on the “another amount” section; however, as you can see below, the minimum amount that will be accepted is $50.00.

Google Places

Note: Google sets the pay-per-click rate for you, based on your category or niche. In some cases it can be as high as $5 to $12 or more so you may or may not get as many click-throughs as you had anticipated for your money.

Step 10: Save and continue.

Click save and continue to move through the terms of acceptance and payment process.

Google Places

Google Places – Navigating & Understanding Stats

In this tutorial, you will learn how to navigate the Google Places dashboard and read your stats.

You will need:

  • A Google account
  • A registered and Active Google Places account

Step 1: Log into your Google account.

In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click on Google Places.

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard, where you will see two initial tabs. The first tab (default) is the “Dashboard” tab and the other is the “Offers” tab. In this tutorial, we will be looking at the items found on the Dashboard tab, which is where your stats are found.

Google Places

Step 4: Date Ranges for Stats

At the top of your dashboard or stats page, you’ll see two date areas. The first is the custom date range where you can select any stat date range. The second is the recent dates, where you can choose to click and show stats from the last seven days or 30 days.

Google Places

To change the page view to show a custom date range for your stats, click on the beginning date (the first box) and choose your date from the dropdown calendar. Choose the ending date (the second box) by repeating the process. After the dates are changed, click the “Apply” button.

Google Places

Step 5: Activity Graph

The activity graph gives you an over view of the number of impressions (blue) and the actions or clicks (green).

Google Places

Step 6: Totals Breakdown

The totals area gives you the totals for the impressions and actions, as well as a breakdown of the actions. This section tells us that there were 19 impressions and 6 clicks were made during those views.

Under the actions section, we see a breakdown of what the viewers were interested in on your ad. From the information below, we can tell that 2 clicks were for more info on Maps, while 4 clicks went to the website.

Google Places

Step 7: Top Search Terms

In the top search queries section, there are three columns. The first column contains the search terms. The second column shows the number of impressions that showed for that term. The third column is a bar graph that represents the number of impressions.

Google Places

Step 9: Driving Directions

When someone clicks to request driving directions to your business address, this section will show where they would be coming from. Until enough people request these directions, you will see the following message.

Google Places

Note: As you add more options (such as Boost) to your Business Places account, additional stats related to these options will appear on this page.

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In this tutorial, you will learn how to add photos, offers and reviews to a Google Places page.

You will need:

  • A Google account
  • A registered and Active Google Places account

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