Top 10 SEO Information Sources

SEO? Every online business owner wants their share of free search engine traffic. The problem is, it seems like the search engine process is changing every minute or two. Thankfully, there are a number of resources to turn to when you need current SEO information. Here are 10 of the best ones.

Site #1: SEOmoz

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http://www.seomoz.org/blog

SEOmoz is actually the developer of search engine optimization software, but they also happen to have a very informative and well-read blog. Content is provided by a variety of writers and the comments are often just as informative as the posts. Definitely a must for the RSS feed.

Site #2: SEO Book

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http://www.seobook.com

Known to tell it like it is and even ruffle a few feathers, Aaron Wall has never shied away from providing advice, even when it hurts. Aaron’s posts are always very detailed and offer proof, just about every step of the way.

Site #3: Search Engine Watch

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http://searchenginewatch.com

This extremely information rich website is updated multiple times daily. It can be a little overwhelming to keep up, but if you’re looking for the latest news, you’ll likely find it here. Not for the beginner.

Site #4: Search Engine Land

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http://searchengineland.com

Search Engine Land was created by Danny Sullivan, a journalist who has been covering search engines for over 11 years. They run a very active blog and host several in-person events throughout the year.

Site #5: Search Engine Journal

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http://www.searchenginejournal.com

Another very active site with the latest search engine news and advice. With many guest contributors there is always plenty of variety and thorough coverage of a wide variety of topics.

Site #6: Michael Gray

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http://www.wolf-howl.com

Known as “Graywolf,” Michale Gray knows his search engines. His site is not updated as frequently as some of the online search engine magazine sites, but the advice is powerful.

Site #7: Matt Cutts

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http://www.mattcutts.com/blog

Matt is the head of the Google Search Quality team and is one of the few people who answers public questions about Google online. However, anything he posts or says comes with a disclaimer that he is speaking personally and not for Google. His blog isn’t updated too frequently, but following him on Twitter and Google+ can prove quite useful.

Site #8: Nick Stamoulis – Search Engine Optimization Journal

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http://www.searchengineoptimizationjournal.com

Not to be confused with Search Engine Journal, this one-man blog by Nick Stamoulis. He’s the head of his own SEO company and shares useful information with the readers of his blog.

Site #9: Rae Hoffman-Dolan – Sugarrae

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http://www.sugarrae.com

Now the Sugarrae website is not actually an SEO site. It’s intended to be an affiliate marketing blog and sadly, she doesn’t update it all that often. However, that’s because she is very busy with actually working on websites for her own company and her clients. If you’ve ever heard Rae speak or read an interview, you know she knows what she’s talking about.

Site #10: SEO by the Sea

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http://www.seobythesea.com

SEO by the Sea is quite a technical blog created by Bill Slawski. According to Bill, “The SEO by the Sea blog keeps an eye on information directly from the search engines such as patent filings and whitepapers, to share some of the assumptions and processes behind how search engines work, how they rank web pages, and whether or not they might have some surprises for us in the future.”

 

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A/B Split Testing

A/B Split Testing

 

A/B Split Testing helps business owners determine which website element is more likely to produce a desired response from your prospects.

 

 

For example, you can test two headlines to see which performs better. You simply make two versions of the same page, with the only difference being the headline, so you are more likely to pinpoint EXACTLY what is causing the change in response. The key is to only change one thing at a time.

 

You can conduct split-testing through a wide variety of software programs and you may already have some available to you through your shopping cart and other services. If not, you can look at a script like DynaTracker to help you split test. Or you can stick with Google Analytics to monitor your results.

Some of The Items You Can Test on Your Website:

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  • Headlines: Try different versions of your headline, but usually only with small changes each time.
  • Subheadlines: Do the same with your subheadlines as you do with your headline.
  • Product Offer: Try different ways to present your product for ordering.
  • Colors: Test background colors, headline colors, etc. but test one color element at a time.
  • Fonts: Test different fonts in headlines and in sales copy text, but again, test them one at a time.
  • Graphics: Test different product images, guarantee graphics, website images, etc.
  • Price: Test different price points for your product.

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Of course, what you test will depend on your unique website, but the point is you can discover a great many things by performing simple A/B split test.

Analyze What’s Really Going On

Analyze what happens when visitors come to your website.

Find out how they get to your website, which pages they are most frequently viewing, which pages they visit, how often they buy and more.

 

 

You can do this with a variety of tools including:

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  • The website statistics provided by your web host.
  • Services like Google Analytics that give you detailed data about your visitors behavior.
  • Services like Crazy Egg that create a heat map that shows where your visitor are spending more time and clicking.
  • Try click tracking services like Your Ad Tracker or your own shopping cart may include some click tracking.

Statistics like this help you understand a whole lot about how your website is performing for example:

  • How many visitors you have in a given month, particular day, etc.
  • Which days and times are most popular.
  • Where your visitors are coming from.
  • How long they are staying on your site.
  • How many pages they view before leaving.
  • Whether or not they’re coming back.
  • How many new and repeat visitors you’re receiving.
  • Which keyphrases they are entering into search engines to find your site.
  • Which pages are most popular.
  • Which products they spend the most time on.
  • Which pages they enter from most frequently.
  • Which pages they exit from your site most frequently.
  • Geographic location of your visitors.
  • Which operating systems and web browsers they are using to access your website.
  • Which links they are clicking.

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This information allows you to make many adjustments including:

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  • Knowing which pages are most popular allows you to maximize your selling opportunities on these pages.
  • Knowing where your visitors are leaving your website allows you to plug any possible links (of course, if they’re leaving to click and Adsense ad or visit an affiliate site, that’s a good thing).
  • Knowing where on a page the majority of your visitors are drawn to, you can readjust and maximize your results.
  • Knowing how long visitors view a page can help you analyze the effectiveness of the page itself.
  • which links are being clicked on can tell you what offers your visitors are interested in and gives you a chance to test different approaches to making offers.

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…and the opportunities are endless from what you discover when you analyze.