Really Sell to Your Target Audience with Great Copy

 

To write great copy,

it helps to be able to visualize your audience. Sales copy should read as if you are actually chatting to your customers, and if you can imagine you are talking to someone that fits the demographic you are aiming at, your copy will be more convincing. How old is your target audience? Are they male or female? What is their average income level and what is their level of intellect likely to be?

To recap, the things to bear in mind when writing killer product descriptions are your structure, style, length, and grammar. Make sure you are selling directly to your target audience, and that you include some additional elements that will make your customers feel more comfortable about buying from you.

How to Use Hootsuite: Reading Updates, Posting & Scheduling Updates and More

Hootsuite is essentially an improved way of viewing and posting to your social networks, all in one place.

Using Hootsuite, you can schedule messages to be posted at different intervals. That means that you don’t have to spend time every day posting messages if you want to post messages every day. Just set it up once and Hootsuite will do the rest of the work for you.

You can also monitor all your social media activity from one place. All your feeds, customer feedback, responses from your posts and so on can be monitored in one place.

Here’s how to use Hootsuite.

Step 1: Select Your Social Media Account on Hootsuite

Hootsuite

If you have multiple accounts setup, start by selecting which account you want to view.

Step 2: Viewing Streams on Hootsuite

 

The first screen you’ll be presented with is your streams screen. Each panel consists of a different stream of information.

In Twitter, your Home Feed is the tweets of the people you’re following. You’ll also have panels of direct messages, mentions and sent tweets.

In Facebook, your News Feed is the main feed, followed by a photos feed, your wall posts and an events feed.

Each social network has a few different kinds of streams.

Hootsuite

Step 3: Adding a Stream on Hootsuite

Adding streams allows you to customize how your Hootsuite dashboard looks. To add a stream, click the “+Add Stream” button in the top navigation bar.

Hootsuite

Then select which social network you want to add a stream for. Finally, select what kind of stream you want to add and click “Create Stream.”

Hootsuite

Step 4: Posting a Message on Hootsuite

To post a message, click “Compose Message.”

Hootsuite

Type your message in the expanded message box.

Hootsuite

To add a link to your posting, click “Add a Link.”

Hootsuite

To schedule your message to be sent at a later time, click the scheduling button.

Hootsuite

A scheduling menu box will appear. Schedule the time you want to send your message and click “Schedule.”

Hootsuite

To choose which profile(s) to send your message out to, click the “Click to select profile” box.

Hootsuite

Then choose one or more profiles that you want to send your messages to.

Hootsuite

Congratulations! You now know how to view updates, view different streams, add streams, post messages, schedule messages and send messages to multiple social media accounts at once on your Hootsuite account.

Google Places – Advertising with Boost

In this tutorial, you will learn how to attract customers to your website or Place page by creating a Boost ad within your Google places account. Boost ads will show on Google and Google Maps search results and are eligible to appear above or next to organic search results. The ad may look something like this.

Google Places

Note: At one time, Tags could be used in a similar way but the Tags option was “retired” by Google.
You will need:

  • A Google account
  • A registered and pre-setup Google Places account
  • An active AdWords account (with or without active ads)

Step 1: Log into your Google account.

On the Google home page, click the login button in the top right corner of your screen. In the right sidebar, log into your Google account.

Google Places

Step 2: Navigate to products.

Once you have logged in, look in the top right corner of your screen and click on the “gear” beside your name. You will see a dropdown. Click on account settings.

Google Places

Step 3: Click Google Places

Click on Google Places from among your existing products.

Google Places

You will be taken to your Google Places dashboard.

Step 4: Select the Boost link.

On the dashboard tab, you will see a link to set up the Boost ad as well as a link where you can learn more about Boost. Click the “Set up Boost ad” link.

Google Places

You will be taken to the “Set up your Boost ad” page.

Step 5: Select a category.

From the dropdown, choose the category that you would like to use to create this ad. In this case, we clicked on the Business Management Consultant. This is one of the categories we chose when setting up the account.

Note: You can change these options by editing your business info in your dashboard tab’s sidebar. When you’re finished, you will need to click on the Boost link again.

Google Places

Step 6: Add the headline.

Add a catchy headline that will get the reader’s attention. There is a 25 character (not letter) maximum, so spaces and punctuation counts.

Google Places

Step 7: Add a description.

When adding the description, you only have 70 characters to work with. Try to include information that contains keywords as well as why people should click through and your unique services or products.

Google Places

Step 8: Add the link destination.

You may choose to set the ad link for your Places page or to your home page. Unfortunately, at this time, you are not able to set a deep link to your website. Here, we have chosen to drive traffic to our website.

Google Places

To get an idea of how your ad will look, you can see a preview to the right. As you add information or make changes, the preview will change almost immediately. It may look something like this:

Google Places

Step 9: Select or add a monthly budget.

The dollar amounts listed (and checked as the default) are based on ad competition for similar businesses. The default amount can be changed on the “another amount” section; however, as you can see below, the minimum amount that will be accepted is $50.00.

Google Places

Note: Google sets the pay-per-click rate for you, based on your category or niche. In some cases it can be as high as $5 to $12 or more so you may or may not get as many click-throughs as you had anticipated for your money.

Step 10: Save and continue.

Click save and continue to move through the terms of acceptance and payment process.

Google Places

Google Places – Add Photos, Offers and Respond to Reviews

In this tutorial, you will learn how to add photos, offers and reviews to a Google Places page.

You will need:

  • A Google account
  • A registered and Active Google Places account

Step 1: Log into your Google account.

In the right sidebar, log into your Google account. [Read more…]

Information Marketers Mistake Number Ten: Not Keeping in Touch with Your Customers

I have this friend. We’ll call him Rex. I only hear from Rex a couple of times a year, like clockwork:

  1. When he has a kid graduating from college or high school and we get an invitation.
  2. When he’s joined a new MLM and he wants me to host a get-together or buy something from him.
  3. When he’s scheduling his summer vacation and wants to know if he can stay at our mountain home in Lake Tahoe. [Read more…]

Information Marketers Mistake Number Nine: Not Having a Funnel in Place

Information marketers, especially those at the beginning of their career, often see each sale and each product as an isolated event. A customer comes, purchases, and leaves. Done deal. Right? WRONG! [Read more…]

Information Marketers Mistake Number Eight: Relying on Others to Promote Your Product

You may think that with a strong affiliate program behind you, you don’t need to do any promotions or marketing of your product because your affiliates will do it for you. Nothing could be further from the truth. [Read more…]