In today’s lesson we will cover video demos and how they can be used to generate leads and profit for your blog.
What is a Video Demo?
A video demo is a video that demonstrates how to use a product. The product can be a physical product, an information product or a software program.
Depending on what market you serve your video demo will be in one of two formats:
1. Hosted – If the product is a physical product you’ll want to show your visitors in person – with a host – what they can do with it. Informercials are a good example of this. Ever seen the Sham-Wow guy, Vince? Well, his infomercial is a good example of a hosted video demo.
2. Screencasting – If the product is digital or a software program you’ll want to do a screencast. This is where you will demonstrate on your computer while recording both audio and video.
How Do You Create a Video Demo?
Now that you know what types of demo you can create, next you’ll want to know how. Let’s run down what you need:
- recording equipment (e.g., Flip Camera or Camtasia Screencast Software)
- simple script or notes
- product links
Using either of the recording methods, walk your viewers through how to use the product. Show them how easy and great it is, and what it can do for them. Will it help them accomplish a task more quickly, more efficiently, for less cost? Keep it short and sweet, and focus on the biggest benefits to the user.
How Do You Make Money?
Even if you record the best demo in the world, you won’t make squat if your video doesn’t include a clear call to action. Know the purpose of your video. Is it intended to:
- Generate leads?
- Generate product sales?
- Gain new clients?
- Sell an affiliate product?
Knowing your goal will help to guarantee you create an informative video that gets viewers to take action!
Now that you know what to do – go do it! Don’t waste time worrying and perfecting – just get going!
To get you started, here are a few resources for video-creating equipment or software:
Kodak Zi8 Camera (for in-person videos) Kodak Zi8 Pocket Video Camera (Black)
Camtasia (for screencasts) Camtasia Studio Version 7
Share links to your Video Demos in the comments. What has been your best video marketing strategy?