Why Facebook Local Awareness Ads Are Key

 

Facebook Ads for Small BusinessFacebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads.

Designed specifically for local businesses, these ads allow you to reach customers only when they are close to your actual store. Up until this feature was introduced, it was only possible to target customers within the same zip code or city. So why is this new geo-target option useful and how can you utilize it to get great results?

Offering a cost effective, targeted approach using Facebook local awareness ads

It’s a well-known fact that the more targeted an ad is, the more results it’s going to produce. They may not reach as many people as a more general ad would, but the audience they do reach are more likely to be interested in what you’re advertising – therefore resulting in higher conversions.

The fact that local awareness ads can target customers within just one mile of your store is a fantastic benefit. You’re also able to narrow it down by gender and age too.

Of course one of the biggest benefits is the fact these types of ads are pretty cheap. So if you’re looking to spend as little as possible, while at the same time increasing the chances of converting customers, local awareness ads are highly recommended. They’re also automatically optimized for mobile users which is another benefit within itself.

How to use Facebook Local Awareness Ads

So now you know some of the benefits, the question is how do you create them?
The first thing to keep in mind is you should only focus on one location in each ad you create. If you don’t, it’s going to prove really difficult to monitor which locations work better for you.

It’s also important to make sure you use the right call to action. There are only two options available to choose from here. You can either choose to target calls or visits. If you opt for the call function, users will be able to call you directly from the ad. If you opt to target store visitors, they’ll be able to get directions to the store.

Finally, the ad needs to provide a good reason for the customer to call or visit you. What works best with local awareness ads is promotions. Time-limited promotions are especially effective so keep this in mind when creating the copy.

As you can gather from the information in this article, local awareness ads are fantastic for local businesses. They are simple, yet can be extremely effective to the success of reaching your true target audience.

The 3 Biggest Mistakes Most Business Make With Video Marketing | Avoid These Video Marketing Mistakes Cincinnati OH


 
 

There are a few common mistakes that most business owners make when getting started with video marketing.

Avoiding these video marketing mistakes will save you money and make your videos much more effective.

Number-oneNot optimizing them properly.

Optimizing videos so they rank well in the search engines is usually the hardest part of video marketing.
The way you name your video, and the information that you provide to YouTube when you upload it, all effect how well and how fast it will rank in the search engines.
We could write an entire report on optimizing video, that’s not what this report is intended to be, so we’re not going to get too deeply into it. But, if you have questions or want more specific information, give us a call, we’ll be glad to talk about it in more detail.

Number-twoNot tracking the results of their video marketing campaign.

This is another very common issue that we see (Not only with video marketing, but other forms of advertising as well.)
The easiest way to track the results of your video marketing campaigns is to assign them a dedicated phone number that will allow you to keep track of the amount of phone calls that you receive as a result of people watching the video.
It’s very inexpensive to get a tracking number for your video or other marketing campaigns.
When we create video marketing campaigns for our clients, we use a service that both tracks the number of calls, and has the option to record phone calls for even more in depth analysis.

Number-threeThinking you need to hire actors and a high-priced video production company.

This couldn’t be further from the truth.
A high-priced video production company should be able to make you an amazing marketing video. After all, that’s why their high-priced, right?
If you want to spend a couple thousand dollars on a video, this is the way to go. A few years ago, this was your only option, but nowadays it’s really not needed. You can produce effective lead generation and branding videos much more affordably, even with just your cell phone, like I mentioned above.

 
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

5 Things You Must Do To Every Video In Order To See Results | Tips For Effective Video Marketing Cincinnati OH

Number-one Engage the viewer.

Your video should “speak” directly to a particular target customer. Imagine yourself speaking directly to a customer that needs your particular product or service. Remember if you are using your phone that the screen is not the lens. It looks best if you look into the lens.

One of the important tips for effective video marketing Cincinnati OH is to put yourself in your audience’ shoes and imagine yourself watching your video.

  • What you want to hear?
  • What would you want to see?
  • What would make you more inclined to pick up the phone and call?

These are all things that you should keep in mind when making your videos.

Number-twoFocus on the benefits.

When conveying your message in your videos, try to focus more on the benefits to the customer, not so much the features of your product or service.

Don’t just tell people what the product or service is, but focus more on exactly what the customer will get from it. Tell them how your product of service benefit them and effect them in a positive way.

Number-threeOptimize for keywords.

After you’ve created your video, there are certain things you can do that will help optimize them and get them ranking quickly for the keywords that you’d like to target.

Number-fourUse strong calls to action.

You need to end your videos with strong calls to action that tell the viewer exactly what you want them to do next.

  • Do you want them to pick up the phone and call you?
  • Do you want them to visit your website?
  • Do you want them to show up in person?

Whatever you’d like them to do, you need to tell them. Sometimes it may seem obvious to you, but don’t assume they’ll know what to do next.

Number-fiveUpload to multiple video sharing sites.

There are a number of video hosting & sharing sites where you can upload your video for additional exposure.
YouTube, Vimeo, Facebook Video, Wistia, among others, are all video hosting and sharing sites that have their own unique features and advantages.
You want as much exposure as possible for your video, so should distribute it across as many sites and platforms as possible.

 
 
Next in the series: The 3 Biggest Mistakes Most Business Make With Video Marketing
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

The Easiest Possible Way To Get Started | How to Start Video Marketing Cincinnati OH

The easiest way on how to start video marketing is by shooting a short video with your smart phone.
Today, almost everyone on the planet has a smart phone that can record video.
You can record yourself briefly explaining one of your products or services, the benefits that it would provide to the customer, and end the video with asking them to call you if they’re interested.

Keep it simple, it really doesn’t need to be complicated.

Getting your message out there, even if it’s not perfect, is better than not getting your message out at all.

 
 
Next in the series: 5 Things You Must Do To Every Video In Order To See Results.
 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

Types of Videos You Can Create for Your Business | Video Content Marketing Cincinnati OH

Once you build a video content marketing Cincinnati OH it is important that you have a particular objective on your mind for it.

  • What objective is there for your online video?
  • Are you promoting a particular service or product?
  • Would it be generating leads for your organization?
  • Have you consistently incorporated your brand in your video?

Let’s think about this first and have a plan!

After you have determined the purpose then you’ll be able to make a decision on the type of video that could be most appropriate.
A branding video should be engaging and really highlight what your company does. You might want to hire a professional videographer. If you want a videographer referral in the Cincinnati area contact me.

You want to get viewers to interact with your video, so having a call to action at the end is imperative. Get them to click on a link to take them somewhere. This could be to answer a poll, visit your website or they could click to get a coupon or a discounted service.

Lead generation videos are usually more targeted and have a specific goal. They’re meant to speak directly to a prospect that’s interested in one of your services. Your aim is to get interested prospects calling and turn them into loyal customers.

No matter what type of video you create remember to keep them short. This ensures that your viewers will stay and watch until the end.

Next in the series: The Easiest Possible Way To Get Started

Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

Why is Video Marketing is the Right Way to Go? | Cincinnati OH

So now we gather that video marketing in Cincinnati OH is hot and it is the ideal time to take advantage of this fast growing advertising medium.

But why is video marketing the best option to market your products?

  • Videos can easily help you rank higher in Google.
  • Videos target an audience who prefer a visual format as opposed to text.
  • Videos allow you to showcase products that just can’t be explained with short text.
  • Establishing a YouTube channel helps you gain followers.
  • Your video could go viral which can help build you a gigantic online following.

Let’s face it, the average attention span of a web user today is measured by seconds. People nowadays are used to have instant access; they want things to be fast. Visuals always work better than text in this case. If you could summarize a 3-page website into a 2-minute video, people would definitely prefer to watch the video. Why tell when you can show? Users have the tendency to browse and skip through information.

However, if you are able to engage the users and present your information in visual form, then you’re a huge step ahead. People would prefer to watch a short video instead of reading long text.

Furthermore, visuals create a better experience for the audience when compared to text. People could actually imagine and realize that what your business and services are all about. And the audio helps your viewer to better understand. Hearing your voice inflection, adding life to the written word.

 
 
Next in the series: Types of Videos You Can Create for Your Business

 
Ready to start? Wants some cool videos to get started? Check out these 2 resources:

 

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

 

Getting Started With Video Marketing | Cincinnati OH

Gone are the days when businesses could make do with traditional marketing means – online marketing is now a necessity for any local business. Online video content, especially, has been taking the marketing world by storm, with sites like Youtube and Vimeo having millions of unique visitors every month.

Video marketing has become one of the highest rising and most popular ways to generate traffic online.

Here’s how powerful videos are as a communication tool:

  • YouTube has more than 1 billion users all over the world.
  • Every day people watch hundreds of millions of hours on YouTube and generate billions of views.
  • The numbers of hours people are watching on YouTube each month is up 50% year over year.
  • 300 hours of video are uploaded to YouTube every minute.

Source: https://www.youtube.com/yt/press/statistics.html

Now you can understand how important it is to incorporate video into your marketing plan. This is the trend now.

People are switching from reading to watching instead.

As TV advertisements and other traditional marketing means are getting less and less reliable, creating your own videos helps promote your business faster and for a much more affordable cost. So many ways to use video:

  • product demonstrations
  • testimonials
  • before and after
  • tutorials
  • behind the scenes

and the list goes on….

Next in the series: Why is Video Marketing the Right Way to Go?

Ready to start? Wants some cool videos to get started? Check out these 2 resources:

VideosForLocalBusiness_logo     WVA-Video-Store-Logo

 

 

 

Google Adwords Keyword Planner – DIY keyword research

google-keyword-planner

So many of you are startups with limited budgets to hire professionals to do your keyword research. Here is a quick video to help you do your own discovery of keywords and the bonus is it will help you with blog topics too!! Discover the free tool known as Google Keyword Planner, hidden in the Adwords area.

Come back and share your discoveries.

 

 

Three Legal Building Blocks for your Website

3 legal buildng blocks for your website

With services like WordPress, Weebly, and Squarespace, it seems very easy to create a website. You can input information, add pictures, and your website is online. Like most cookie cutter services on the internet, there is more to the story.

What website owners may not realize is that there are important legal considerations. These considerations should be addressed even if you are just blogging or selling items as a hobby.

If these legal considerations are not properly addressed, the website/business owner could be putting all of his or her personal assets at risk.

  1. Limit your Personal Liability

The unfortunate fact is that if you are operating a website business or even simply publishing a blog, there is a risk you may be sued. Before you start selling products or publish your first blog post, it is important to have properly established a Limited Liability Company or Corporation.

By creating an LLC or Corporation, you can limit your liability to a potential creditor to the assets of the business, rather than your personal assets. Note, filing with the Ohio Secretary of State alonedoes not give you limited liability protection. You will want to work with qualified legal counsel to ensure you company is property formed and maintained, thereby protecting your personal assets.

  1. Use only Licensed Content

If your website uses an image or text without license or authorization, your use constitutes copyright infringement. There are companies, such as Masterfile, that exist for the sole purpose of finding unauthorized use on websites.

These copyright enforcement companies use programs that search for use of its clients images. If they find your website contains an image without a license, you will first receive a demand letter. This demand letter will likely request payment of $1,000 – $3,000 per image. If you fail to respond or negotiate, the enforcement company may file suit in federal court.

What if the website designer made the mistake and failed to get a license? Are you still liable? Yes, the owner of the website is still liable.

For more information on this topic, read our Article related to online infringement claims.

  1. Create a Website Contract (also known as Terms and Conditions)

When a person visits your website, you and the visitor are entering into a contract. This contract may be for the sale (or exchange) of goods or services, for the visitor to view information you have provided, or for the visitor to post information on your website.

Regardless of the type of transaction, as the owner of the website you will want to control the terms of this contract. To control your contract with visitors, you would establish Website Terms and Conditions (and if you are collecting data a Privacy Policy).

Some website owners may consider copying the terms and conditions from another website. Using another website’s terms and conditions may create duties and legal standards you are not able to follow; thus you would be in breach of your own contract. Moreover, for the reasons stated in number 2 above, copying another website’s terms and conditions could be copyright infringement.

As with all contracts, it is best to work with a licensed attorney to ensure you and your website are protected.

By: Elliott Stapleton Esq.

About the Author    

Elliott Stapleton

Elliott Stapleton is an Attorney in Cincinnati Ohio who helps families and business owners avoid unnecessary risk and plan for success. As a Partner with CMRK Law, Elliott focuses on Business Law and Estate Planning. Follow Elliott on Facebook, connect on LinkedIn or Google Plus.

 

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How to Claim Your Business Listing on Yelp

yelpYelp is a user-generated content website that does reviews on local businesses. Anytime someone visits a business and has either a positive or negative experience, they can share their thoughts on Yelp.  Then, anytime someone else is looking for a certain type of business or wants to hear what others have to say about your business, they can do a search on Yelp to read reviews from other customers.

Pull up yelp.com on an Internet browser and enter your business name and city in the search section located at the top center of the page. Click on “search”, and find your listing. If your listing is not there, scroll down to the bottom of the page and click on “add a business”.

Follow the steps indicated.

Yelp 1

Double-click on your listing. A page will appear with the business address and features. Underneath the features, there’ll be a heading titled “Work here? Unlock this business page.” Click on this heading.

Yelp 2

Find the arrow that says “Go to step one” and click on it.
Fill in the blanks as indicated with your name, address, email and a password. Click on “continue”.

Yelp 3

Click on the “call me now” button. Make sure you are by the business phone line before clicking on this button. Answer the phone call from Yelp. You’ll be prompted to enter the security code provided on the computer screen.

Yelp 4

After passing the security check, click on the “access free business owner account ” button located at the bottom of the new page. From here, your business owner account will appear and you will have access to all the business features yelp offers to proprietors.

Pretty simple. Now you can manage your listing on Yelp.com.