Social Media Marketing

You can buy attention by advertising, beg for attention from the media using public relations, bother people one at a time using sales tactics, or you can earn attention using social media. People listen more to their networks and not as much to company sponsored messaging; so find a place where your customers are networking online and use Social Media to EARN their attention and later their business. Social Media is a tremendous tool for lead generation.

Social Media Deliverables for Lead Generation

- Full integration with all other marketing channels

- Create/update/monitor all social media properties (Facebook, LinkedIn, Twitter, YouTube, Etc.)

- Thirty (30) teaser updates per month across Twitter, Facebook and LinkedIn (1/2 would be teasers to past articles form the library and 1/2 would be conversation starters)

- Internet Marketing strategy

Relationship Marketing

Relationship marketing is essential to finding new prospects and keeping in touch with current customers. Its main goal is to move both prospects and customers through the sales funnel at a steady pace. Westwood Virtual Associates helps you get organized, increase your follow-up percentage, collaborate with your team, and stay in touch with prospects and customers.

Get Organized

Using Customer Relationship Management (CRM) Software that is included with the Lead Generation Package, Westwood Virtual Associates helps you organize contacts, tasks, and projects. The CRM software will allow you to centralize your data, search it, sort it, segment it, and access it from anywhere.

Follow-Up

You and your key employees will be prompted for next steps after the completion of each task and be reminded to follow through. Administrative tools allow you to check progress company-wide on opportunities and projects. You will be able to record notes and track histories for all your contacts. Following-up becomes a process instead of just a good intention.

Collaborate

Share data with your team and partners. Create unlimited user logins, send/receive referrals, manage channel partners, and more…

Stay In Touch

Stay connected using targeted email, postcards, and text message campaigns. This all-in-one relationship management solution allows your company to manage leads, sales activity, and marketing communication in on spot.

Relationship Marketing Deliverables

- Customer relationship management (CRM) software (Powered by www.AddressTwo.com)

- Contact management and segmentation

- Training, support, and maintenance

- Unlimited triggered email, postcard, and text campaigns

- Unlimited ad hoc eblasts

- Surveys

- Website and social media integration

- Relationship Marketing strategy

Content Marketing

Content is key and is always going to be! Content is what separates Westwood Virtual Associates from most graphic designers who create websites. With your input and approval, we supply you content you can place within your website, your social media properties, and email, postcard, and text message campaigns.

Content Marketing Deliverables for Lead Generation

- Three (3) articles created from scratch per month.

- Unlimited announcements created per month sourced from raw news and updates supplied by clients.

- Monthly E-Newsletter